See the NEW 2021 Catalog Today!

Happy Friday, friends! After our week full of sneak peeks, today we are thrilled to present to you (...drumroll...) the 2021 Hero Arts Catalog! Are you ready to see what's new? Grab your favorite beverage, settle in, and check out the 108-page catalog from cover to cover HERE. Mark your favorites because there's a chance to win a gift card at the end of this post!

You'll find more than 70 new products (denoted with a star) and page after page of inspiring projects made by our Creative Team. Highlights include:

• HeroScapes and Color Layering clear stamps
• Hero Lifestyle collection
• Peek-a-Boo collection
• Unity collection
• Stamp & Cut sets in a new XL format
• Message Cover Plate dies
• Bold Prints cling backgrounds
• Partner set in collaboration with Reverse Confetti
• Stamps & dies from the January 2020 MMH kit (voted by customers as Best of the Year!)
• New inks - Contour, Reactive, Pigment
• Ink blending brushes
• ...and so much more!

Starting next week, the new 2021 Catalog products will begin shipping out to your favorite retailers. The collection will also be available in the Hero Arts online shop on February 17, when we'll celebrate the release with an inspiration-filled blog hop! If you would like to order a paper copy of the catalog, we will have them available in our shop on February 17 as well.

We are excited to share new creativity, new ideas, and new products in order to offer a refuge from the tough times. We hope to bring you our best to thank each of you for your support and love!

GIVEAWAYTo celebrate the release of the new 2021 Catalog, we are giving away a $50 Hero Arts gift card! We’d love to know which new products you can’t wait to add to your own crafty collection. Let us know by leaving a comment below this post and we’ll pick a commenter at random to win the gift card. It’s that easy! The giveaway is open until 11:59pm PT on Wednesday, January 20.

Thanks so much for stopping by to see the new catalog. Happy stamping and happy weekend!


  • Edith Spurlock

    I started making a list of all the items, and wow! It’s a long list. My faves to order first will be: Bookcase Peek a Boo Parts, all of the Bees collection ( I already got the January MMH kit) and then the Camp Mi Casa, the Bug Collection Bold Prints, and two of the From the Vault (Beach & Sea) and (Celestial).

  • Jennifer H.

    Any of the heroscapes would be great to add to my HA collection!! I also love the school of fish background stamp!

  • Sonya Littler

    So many creative crafty things that are so well designed! I love the layered hummingbird stamps and die and always love, love the infinity die sets!

  • Diana Woodland

    I’m fairly new to Hero Arts
    Love all your new products and your monthly kit.

  • Barbara Vogel

    Love the line…a versatile and broad range of products. Favorites include the Peek a Boo dies and stamps, background stamps and the overall diversity of the line. Embossing powders are the best and infinity dies are great! Enjoyed looking through the catalog page by page…glad to know that this is available!