See the NEW 2021 Catalog Today!

Happy Friday, friends! After our week full of sneak peeks, today we are thrilled to present to you (...drumroll...) the 2021 Hero Arts Catalog! Are you ready to see what's new? Grab your favorite beverage, settle in, and check out the 108-page catalog from cover to cover HERE. Mark your favorites because there's a chance to win a gift card at the end of this post!

You'll find more than 70 new products (denoted with a star) and page after page of inspiring projects made by our Creative Team. Highlights include:

• HeroScapes and Color Layering clear stamps
• Hero Lifestyle collection
• Peek-a-Boo collection
• Unity collection
• Stamp & Cut sets in a new XL format
• Message Cover Plate dies
• Bold Prints cling backgrounds
• Partner set in collaboration with Reverse Confetti
• Stamps & dies from the January 2020 MMH kit (voted by customers as Best of the Year!)
• New inks - Contour, Reactive, Pigment
• Ink blending brushes
• ...and so much more!

Starting next week, the new 2021 Catalog products will begin shipping out to your favorite retailers. The collection will also be available in the Hero Arts online shop on February 17, when we'll celebrate the release with an inspiration-filled blog hop! If you would like to order a paper copy of the catalog, we will have them available in our shop on February 17 as well.

We are excited to share new creativity, new ideas, and new products in order to offer a refuge from the tough times. We hope to bring you our best to thank each of you for your support and love!

GIVEAWAYTo celebrate the release of the new 2021 Catalog, we are giving away a $50 Hero Arts gift card! We’d love to know which new products you can’t wait to add to your own crafty collection. Let us know by leaving a comment below this post and we’ll pick a commenter at random to win the gift card. It’s that easy! The giveaway is open until 11:59pm PT on Wednesday, January 20.

Thanks so much for stopping by to see the new catalog. Happy stamping and happy weekend!


  • Regina Washington

    With all that the world is going through with the coronavirus and the war on unity, I need the Hero Lifestyle Fancy collection so I can be all that I can be even if it’s just a fantasy on the front of my card letting someone else know “you got this”, “how you doing?”or just to say “happy birthday”.

  • Kim Ross

    What a gorgeous new catalog! Added to my list are: Color Layering Hummingbird, Bees and Flowers Fancy Dies, Women Belong, Empowerment, and the new Contour ink pad! Thanks for the chance to win!! :)

  • Natashia Swartz

    I really love the Celestial stamp set!!

  • Christina Wornica

    Omg, I want it all. Hero Arts products are the best. Just a few on my want list: Butterfly Garden Background Stamp, Peek-a-Boo Honeycomb Fancy Die, Underwater Pillar Window Die, Sun & Waves Window Fancy Die, Bees & Flowers Bold Prints, Leaves & Vines Fancy Die, Circular Peek-a-Boo Doors Fancy Die… There are so many. I love the catalog! So much inspiration included. Thanks for sharing the love!!

  • Lyndi Kummer

    Oh I love all the new stuff. I want them all unfortunately!