See the NEW 2021 Catalog Today!

Hero Arts

Happy Friday, friends! After our week full of sneak peeks, today we are thrilled to present to you (...drumroll...) the 2021 Hero Arts Catalog! Are you ready to see what's new? Grab your favorite beverage, settle in, and check out the 108-page catalog from cover to cover HERE. Mark your favorites because there's a chance to win a gift card at the end of this post!

You'll find more than 70 new products (denoted with a star) and page after page of inspiring projects made by our Creative Team. Highlights include:

• HeroScapes and Color Layering clear stamps
• Hero Lifestyle collection
• Peek-a-Boo collection
• Unity collection
• Stamp & Cut sets in a new XL format
• Message Cover Plate dies
• Bold Prints cling backgrounds
• Partner set in collaboration with Reverse Confetti
• Stamps & dies from the January 2020 MMH kit (voted by customers as Best of the Year!)
• New inks - Contour, Reactive, Pigment
• Ink blending brushes
• ...and so much more!

Starting next week, the new 2021 Catalog products will begin shipping out to your favorite retailers. The collection will also be available in the Hero Arts online shop on February 17, when we'll celebrate the release with an inspiration-filled blog hop! If you would like to order a paper copy of the catalog, we will have them available in our shop on February 17 as well.

We are excited to share new creativity, new ideas, and new products in order to offer a refuge from the tough times. We hope to bring you our best to thank each of you for your support and love!

GIVEAWAYTo celebrate the release of the new 2021 Catalog, we are giving away a $50 Hero Arts gift card! We’d love to know which new products you can’t wait to add to your own crafty collection. Let us know by leaving a comment below this post and we’ll pick a commenter at random to win the gift card. It’s that easy! The giveaway is open until 11:59pm PT on Wednesday, January 20.

Thanks so much for stopping by to see the new catalog. Happy stamping and happy weekend!


  • Anouk Plas

    Such a great new catalog!

    I really love the whole new bee collection! My most favorite items are the Geometric Bee Pattern Bold Prints and the Honey Pot Fancy Dies. So pretty!!
    I’m also very intrigued by the ‘HA + Reverse Confetti Better Together’ stamp and die set. Its very beautiful.
    Oh…. And I also LOVE the Circular Grid Bold Prints.

    There are just so many beautiful new items! I am very excited 😊

  • Cheryl Svendsen

    Browsing this catalog brings such creative possibilities into my world! It’s going to be a great year I can feel it!

  • Melissa B

    Hmm, I’m trying to use more of my stash this year, so I’m aiming to only get things I think I’ll use a lot. Tempted by the Envelope Accessories and Bouquet Accessories fancy dies, since they seem really versatile! The Bees and Flowers dies are also neat. I’d love to try the Contour Ink. Love the Bug Collection Bold Prints stamp, too!

  • Colleen J Howell

    Wow, awesome items in the catalog. You have made it way to hard to name 1 items we want in our collection. City Scape stamp and die, Layered Hummingbird stamp and die, word dies, infinity dies (all), air plane die, new stamp pads, sentiment stamps, and so much more I can’t name just one I have lots I want!!

  • Kandice Johnson

    Loving the color layering stamps and dies. Really gorgeous, to use with the inks. Can’t wait to use.

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