See the NEW 2021 Catalog Today!

Happy Friday, friends! After our week full of sneak peeks, today we are thrilled to present to you (...drumroll...) the 2021 Hero Arts Catalog! Are you ready to see what's new? Grab your favorite beverage, settle in, and check out the 108-page catalog from cover to cover HERE. Mark your favorites because there's a chance to win a gift card at the end of this post!

You'll find more than 70 new products (denoted with a star) and page after page of inspiring projects made by our Creative Team. Highlights include:

• HeroScapes and Color Layering clear stamps
• Hero Lifestyle collection
• Peek-a-Boo collection
• Unity collection
• Stamp & Cut sets in a new XL format
• Message Cover Plate dies
• Bold Prints cling backgrounds
• Partner set in collaboration with Reverse Confetti
• Stamps & dies from the January 2020 MMH kit (voted by customers as Best of the Year!)
• New inks - Contour, Reactive, Pigment
• Ink blending brushes
• ...and so much more!

Starting next week, the new 2021 Catalog products will begin shipping out to your favorite retailers. The collection will also be available in the Hero Arts online shop on February 17, when we'll celebrate the release with an inspiration-filled blog hop! If you would like to order a paper copy of the catalog, we will have them available in our shop on February 17 as well.

We are excited to share new creativity, new ideas, and new products in order to offer a refuge from the tough times. We hope to bring you our best to thank each of you for your support and love!

GIVEAWAYTo celebrate the release of the new 2021 Catalog, we are giving away a $50 Hero Arts gift card! We’d love to know which new products you can’t wait to add to your own crafty collection. Let us know by leaving a comment below this post and we’ll pick a commenter at random to win the gift card. It’s that easy! The giveaway is open until 11:59pm PT on Wednesday, January 20.

Thanks so much for stopping by to see the new catalog. Happy stamping and happy weekend!


  • Peace Blair

    I love paper dolls so I can hardly wait for Lifestyle Forms Fancy Dies. I’m ready to buy today. I love the idea that we can stamp the faces or not, so the dies can be cute, but don’t have to be.

    I really appreciate The Unity Collection. Thank you for blessing the craft community with inclusivity. It makes me feel much more comfortable.

  • Sally Walden

    I absolutely love Hero Arts, I’ve been getting the heroscapes but I really love the Palm tree with the monkeys and the new spring flowers, would LOVE a gift card to go shopping with 👍👍

  • Daria Zender

    So many wonderful new goodies it’s hard to choose! Wish List: Big Hugs Stamp & Cut; Love You Stamp & Cut; Envelope Accessories and Bouquet Accessories – I was kicking myself for not ordering that Monthly Kit. There are quite a few older items that I need to add to my Wish List, as well!!

  • Sue MacDonald

    Oh my goodness—plant peek-a-boo, everything ocean-related, SO many great items are in this catalog!

  • barbara lassiter

    Just discovered that your new catalog is out and WOW! It’s totally loaded with great new products that are innovative and lead the way! Just from my initial peek, I liked the dragonfly layering set, the sun and waves die, the flower garden fancy die and the big hugs stamp and cut! When I can look more closely, I’m sure to find more I like.