See the NEW 2021 Catalog Today!

Happy Friday, friends! After our week full of sneak peeks, today we are thrilled to present to you (...drumroll...) the 2021 Hero Arts Catalog! Are you ready to see what's new? Grab your favorite beverage, settle in, and check out the 108-page catalog from cover to cover HERE. Mark your favorites because there's a chance to win a gift card at the end of this post!

You'll find more than 70 new products (denoted with a star) and page after page of inspiring projects made by our Creative Team. Highlights include:

• HeroScapes and Color Layering clear stamps
• Hero Lifestyle collection
• Peek-a-Boo collection
• Unity collection
• Stamp & Cut sets in a new XL format
• Message Cover Plate dies
• Bold Prints cling backgrounds
• Partner set in collaboration with Reverse Confetti
• Stamps & dies from the January 2020 MMH kit (voted by customers as Best of the Year!)
• New inks - Contour, Reactive, Pigment
• Ink blending brushes
• ...and so much more!

Starting next week, the new 2021 Catalog products will begin shipping out to your favorite retailers. The collection will also be available in the Hero Arts online shop on February 17, when we'll celebrate the release with an inspiration-filled blog hop! If you would like to order a paper copy of the catalog, we will have them available in our shop on February 17 as well.

We are excited to share new creativity, new ideas, and new products in order to offer a refuge from the tough times. We hope to bring you our best to thank each of you for your support and love!

GIVEAWAYTo celebrate the release of the new 2021 Catalog, we are giving away a $50 Hero Arts gift card! We’d love to know which new products you can’t wait to add to your own crafty collection. Let us know by leaving a comment below this post and we’ll pick a commenter at random to win the gift card. It’s that easy! The giveaway is open until 11:59pm PT on Wednesday, January 20.

Thanks so much for stopping by to see the new catalog. Happy stamping and happy weekend!


  • Cynthia Olheiser

    So many fun new products I love the new Lilypad Heroscape!

  • Sarah Hounslow

    So many amazing stamps & dies!!! I love the CM326 Color Layering Dragonfly stamp set!

  • Margarita Navarro-Rivera

    I love the new Unity Collection stamps, the new stencils and the heroscapes!

  • Kathleen Uribe

    I love your stamps and dies! I just ordered one of your stencils and I love it. I use it with your Neon inks on white paper in an Ombre look and then place the stencil over it and use your black ink to ink over the stencil. The effect is beautiful! I also love your videos. Please continue to do the videos because they help to facilitate creativity!

  • Pam Burton

    Being a beach lover, I am in love with the Color Layering Waves. I can think of so many fun ideas to create using these stamps.