See the NEW 2021 Catalog Today!

Hero Arts

Happy Friday, friends! After our week full of sneak peeks, today we are thrilled to present to you (...drumroll...) the 2021 Hero Arts Catalog! Are you ready to see what's new? Grab your favorite beverage, settle in, and check out the 108-page catalog from cover to cover HERE. Mark your favorites because there's a chance to win a gift card at the end of this post!

You'll find more than 70 new products (denoted with a star) and page after page of inspiring projects made by our Creative Team. Highlights include:

• HeroScapes and Color Layering clear stamps
• Hero Lifestyle collection
• Peek-a-Boo collection
• Unity collection
• Stamp & Cut sets in a new XL format
• Message Cover Plate dies
• Bold Prints cling backgrounds
• Partner set in collaboration with Reverse Confetti
• Stamps & dies from the January 2020 MMH kit (voted by customers as Best of the Year!)
• New inks - Contour, Reactive, Pigment
• Ink blending brushes
• ...and so much more!

Starting next week, the new 2021 Catalog products will begin shipping out to your favorite retailers. The collection will also be available in the Hero Arts online shop on February 17, when we'll celebrate the release with an inspiration-filled blog hop! If you would like to order a paper copy of the catalog, we will have them available in our shop on February 17 as well.

We are excited to share new creativity, new ideas, and new products in order to offer a refuge from the tough times. We hope to bring you our best to thank each of you for your support and love!

GIVEAWAYTo celebrate the release of the new 2021 Catalog, we are giving away a $50 Hero Arts gift card! We’d love to know which new products you can’t wait to add to your own crafty collection. Let us know by leaving a comment below this post and we’ll pick a commenter at random to win the gift card. It’s that easy! The giveaway is open until 11:59pm PT on Wednesday, January 20.

Thanks so much for stopping by to see the new catalog. Happy stamping and happy weekend!


  • Megan Caulder

    I really love the month dies!! I was curious though why they all seem to have a theme except November?

  • Pam Rau

    Omg, I love the seascape lowly pond. (I think that is what it was called(!) . Soo cool. Also I adore all you infinity dies, I’m obsessed with them. Such great versatility!

  • Kelsey Thomas

    I love the Lily Pond Heroscape set!

  • Janet Carter

    I love the Heroscapes, and the city skyline is a must have for me. I also was so disappointed in myself when I was too slow to order the January kit, so I will “need” those flower dies with the paper wrap and envelope. Thanks for reissuing that one!!!

  • Deb Berrang

    Many wonderful sets! I think my favorite is the Lily Pond Heroscape…

283 Responses

ava gavloski

ava gavloski

Jan 15, 2021

Looks good.
Fairy Window die, peek a boo doors mini infinity die D1764, CM326 layering dragon fly, CM424 Pier at the lake.

Maggie Miller

Maggie Miller

Jan 15, 2021

The catalog rocks! I want everything!

Melissa SunshineHoneyBee

Melissa SunshineHoneyBee

Jan 15, 2021

The catalog download was taking a longgg time so looking fwd to cking later to see what wonderful things are in it.
Melissa
“Sunshine HoneyBee”

Neha Mahajan

Neha Mahajan

Jan 15, 2021

It is finally here. Yay! I am most excited about the new ‘HeroScapes’ products. They are perfect to layer and fill up front the card so perfectly.

Holly Lau

Holly Lau

Jan 15, 2021

Beautiful products! Love all those new dies and inks!

rachel duong

rachel duong

Jan 15, 2021

The catalog is beautiful and full of energy and positive vibes. I love everything from the Heroscapes to vintage stamps to your new dies…and mostly your stamps that help send messages that we are all one and a community working together is essential today and always. Thank you so much for your products!

Mary Holshouser

Mary Holshouser

Jan 15, 2021

It’s overwhelming. Love the peek-a-boo dies.
Have a few of them but especially want the
library one (love to read). The Hero scapes
would give so much dimension to my
backgrounds. The layering of the Pier at
the Lake would be wonderful for cards for
my son who loves to fish down at the Lake
of the Ozarks. Fantastic selection.
thanks for asking. txmlhl(at)yahoo(dot)com

Janice Kullas

Janice Kullas

Jan 15, 2021

Love seeing all this newness at one time. The balloon window fancy die is very appealing.

Deborah Cooper

Deborah Cooper

Jan 15, 2021

So much to love! Hoppy Days stamp set, Hero Arts Reverse Confetti Better Together, Love You Stamp & Cut XL, and many more! Congrats on the new catalog.

Jennifer spence

Jennifer spence

Jan 15, 2021

I love the phoenix bird fancy die and all the fancy dies!!

Sharon L Gullikson

Sharon L Gullikson

Jan 15, 2021

The city scene (background) is something I would love to get. I miss NYC…and may never be able to go back.

Laurie Schlichter

Laurie Schlichter

Jan 15, 2021

I am a NewYorker through and through. So the I ❤️ NY stamp and die set is very appealing. I must have the Ruth Badger Ginsburg quote, too. I want the toadally stamp set because I love puns. More unity stamps from your partners are also on my wish list.

Kailash

Kailash

Jan 15, 2021

Wow, such a beautiful catalog. I absolutely love the poppy floral set, through the woods fancy die and have to have those blending brushes!

Henriette Moelgaard

Henriette Moelgaard

Jan 15, 2021

Oh wow! Sooo many amazing products!!! There are SO many of especially the stamps and dies I long for…and my creativity is bursting with ideas, just looking at the products!

Linda Crowley

Linda Crowley

Jan 15, 2021

After looking through the 2021 catalog I’m both proud and embarrassed by the size of my HA collection 😳 ! I just can’t resist! I am looking forward to adding several cover plate and Fancy dies, along with the remaining Month word dies to my collection. I love all the new addictions, oops I mean additions 😁 Well done HA!

Betty Grandt

Betty Grandt

Jan 15, 2021

Looking forward to looking at reveal.

Glenda Sultan

Glenda Sultan

Jan 15, 2021

I can see why the catalogue is sold out. Marvelous job. I love looking through your catalogs for inspiration. The frogs doing yoga made me giggle. Just what we all need.

Mischelle Smith

Mischelle Smith

Jan 15, 2021

I have my coffee a-brewing. Got on my cozy pants, fire going, and I’m hoping for 3hrs. of uninterrupted bliss! I’m out, bye!

Georgia Paloukis

Georgia Paloukis

Jan 15, 2021

I am super excited about the new 2021 catalogue. I missed out the first time but not now. The items I’m hoping to purchase are : Sending love mail, Envelope accessories fancy dies, Bouquet accessories fancy dies. Many hugs.

Dee Earnshaw

Dee Earnshaw

Jan 15, 2021

love all of your projects – I have my eyes on the cover plate dies – perfect for creating quick, unique cards – oh and I love the color layering stamps too – lol!!

Joanne Williams

Joanne Williams

Jan 15, 2021

Congratulations to Hero Arts for yet another fabulous catalog! My wish list is long but I’m especially happy to see the HeroScapes series continue. I’m also impressed with products that deal with current issues. Thank you for your commitment to making this world a better place – one card at a time!

Mandakhbayar Ganulzii

Mandakhbayar Ganulzii

Jan 15, 2021

So excited to see all the new things in 2021! ♡♡ Love HA! O(≧▽≦)O

Cyndi Morris

Cyndi Morris

Jan 15, 2021

My wish list is long from this wonderful catalog! One item I’ love to get my hands on is the Bees and Flowers die — gorgeous.

Avra Williams

Avra Williams

Jan 15, 2021

So many great new products – it’s hard to choose! I love the new word stamp and cuts – Love You, Happy, etc!

Jeanne Beam

Jeanne Beam

Jan 15, 2021

I love all of the products! I would love to have the Queen bee stamps and dies…
Thanks for a chance to win…

Phyllis Freese

Phyllis Freese

Jan 15, 2021

I love the look of the HeroScapes layering stamps because it makes my creation look so much better than if I had colored it—not to mention how quick & easy it is to line these up.

Felicia C

Felicia C

Jan 15, 2021

Oh my! I just visited the new catalog. There are so many outstanding wants that I am going to have to get another job!

Judith

Judith

Jan 15, 2021

I love the new and inspiring catalog I already have a long wish list but some of my favorites are Empowerment, Through the Woods Window Fancy Die, Bouquet Accessories dies, Lily Pond Heroscapes and Butterfly Circle stencil.

Janis Woolbright

Janis Woolbright

Jan 15, 2021

So much to see and enjoy in your new catalog! My eyes were especially drawn to your color layering hummingbird and butterfly. Also love the Butterfly Garden background and all the galaxy themed items.
<3 J

jwoolbright at gmail dot com
HerPeacefulGarden.blogspot.com

Karen Talbot

Karen Talbot

Jan 15, 2021

Woot, woot! It’s here! I just clicked on the link and scrolled through! So many awesome new products and I saw some old favorites too! Thank you for your giveaway – I would be thrilled to win! Keep up the amazing work (and play!) at Hero Arts!

Meghan Kennihan

Meghan Kennihan

Jan 15, 2021

I LOVE the Hero Lifestyle collection! The fun faces and outfits! What a BEAUTIFUL CATALOG!!!!!!!!!!!!!!

Julie Greaves

Julie Greaves

Jan 15, 2021

Wow. Worth the wait. This catalog is packed full of crafty goodness. I love so much of it and can’t say I have a favorite item as they are all so good. I love background stamps, stencils and sentiments but then there are inks and other stamps and dies and the list goes on and on. My Wish list is growing each time I look at the catalog. :) Thanks Hero Arts.

Josmary flores

Josmary flores

Jan 15, 2021

Omg those Lilly ponds look so cute.