Presenting the 2020 Winter Catalog!

Our 2020 Winter Catalog is here and we are so excited to share it with you today! 

You can view the digital catalog from cover to cover now by clicking here or on the image above. Would you prefer a paper copy? We've got them available in our shop here. Order today and you'll be one of the first to get your hands on the new catalog! Please note when flipping through the pages, each new item in the catalog is designated with a ⭐ next to its name.

Within the pages you will find 45 exciting new products along with loads of inspiring project ideas for the season ahead. The collection offers creativity and kindness in crafting, a rich and fulfilling way to share our love and joy with those we hold dear this holiday season.

You'll begin seeing the new 2020 Winter Catalog products at your favorite stores soon, and all products will be available in the Hero Arts online shop on August 26. Mark your calendar for inspiration-filled blog hops on August 26 & 27!

GIVEAWAY: To celebrate the release of the new catalog, we are giving away a $50 Hero Arts gift card!

We’d love to know which new products you can’t wait to add to your own crafty collection. Leave a comment here by 11:59 pm PT on Wednesday, August 19, and we’ll announce the randomly chosen winner here on the blog. Good luck!


  • Laura P,

    Love this new catalog! My favorites are the Bear nature stamp and everything Peekaboo! I also like the Fancy Angels die. It’s so pretty and will be versatile for many occasions. The Sea Spray embossing powder is another great item, as well as the sample packs of cardstock. Can’t wait to order!

  • Jackie Lee

    OMG there is sooooooooo much goodness in this catalog! I don’t know if I can pick just one a few. I guess so far my favorite is gonna have to be the bold print backgrounds. Especially the Christmas roses that was peaked on Wednesday.

  • Meghan Kennihan

    This Winter 2020 catalog has soooo many awesome new goodies!! My two favorites are the Tri-fold edge village fancy die and the Kids United stamp set. But I would love to have EVERYTHING! ;)

  • Cindy Plourde

    Oh my! There are some gorgeous things in that catalog. So many ideas!

  • Lisa Byers

    I can pick a favorite!! I absolutely love everything!! The Christmas products are phenomenal. I better start saving some money now!!