Presenting the 2020 Winter Catalog!

Our 2020 Winter Catalog is here and we are so excited to share it with you today! 

You can view the digital catalog from cover to cover now by clicking here or on the image above. Would you prefer a paper copy? We've got them available in our shop here. Order today and you'll be one of the first to get your hands on the new catalog! Please note when flipping through the pages, each new item in the catalog is designated with a ⭐ next to its name.

Within the pages you will find 45 exciting new products along with loads of inspiring project ideas for the season ahead. The collection offers creativity and kindness in crafting, a rich and fulfilling way to share our love and joy with those we hold dear this holiday season.

You'll begin seeing the new 2020 Winter Catalog products at your favorite stores soon, and all products will be available in the Hero Arts online shop on August 26. Mark your calendar for inspiration-filled blog hops on August 26 & 27!

GIVEAWAY: To celebrate the release of the new catalog, we are giving away a $50 Hero Arts gift card!

We’d love to know which new products you can’t wait to add to your own crafty collection. Leave a comment here by 11:59 pm PT on Wednesday, August 19, and we’ll announce the randomly chosen winner here on the blog. Good luck!


  • Lauryne Cunningham

    Wow! What a wonderful variety of products in your catalog! I love the Ornament Fancy dies and the Gift peek-a-boo!

  • Deborah

    I really love the different ornament fancy dies! So cute and I can imagine creating tags with them. Also love the new peek-a-boos! Particularly the ornament ones! What can I say, I love ornaments for Christmas!

  • Rosemary Morrissey

    Wow, I’ve just added to my wish list. Love the mini Peek-a-boo door infinity dies, cozy town stamp set, Christmas Rose stamp, Christmas lights border fancy die

  • Jessica Hess

    Color layering owl, the village and house sets are adorable, Fawn and Friends,….How do I choose just one?😍

  • Lisa Reber

    Oh there are so many new “must haves” but if I had to choose just one the first on my list is the Christmas Lights Border. But I need it now. Today please!