Presenting the 2020 Winter Catalog!

Our 2020 Winter Catalog is here and we are so excited to share it with you today! 

You can view the digital catalog from cover to cover now by clicking here or on the image above. Would you prefer a paper copy? We've got them available in our shop here. Order today and you'll be one of the first to get your hands on the new catalog! Please note when flipping through the pages, each new item in the catalog is designated with a ⭐ next to its name.

Within the pages you will find 45 exciting new products along with loads of inspiring project ideas for the season ahead. The collection offers creativity and kindness in crafting, a rich and fulfilling way to share our love and joy with those we hold dear this holiday season.

You'll begin seeing the new 2020 Winter Catalog products at your favorite stores soon, and all products will be available in the Hero Arts online shop on August 26. Mark your calendar for inspiration-filled blog hops on August 26 & 27!

GIVEAWAY: To celebrate the release of the new catalog, we are giving away a $50 Hero Arts gift card!

We’d love to know which new products you can’t wait to add to your own crafty collection. Leave a comment here by 11:59 pm PT on Wednesday, August 19, and we’ll announce the randomly chosen winner here on the blog. Good luck!


  • Bertha P

    This Winter 2020 catalog is packed with loads of new goodies!! My two favourites are the Tri-fold edge village fancy die and the Kids United stamp set. Definite additions to my collection.

  • Surekha Galagoda

    Dear Friends
    When I saw the Catalog I realised that I dont have many items but the one thing that I want to add to my collection are some sentiment dies and stamos and most importantly The dog in the cart with an innocent face loaded with presents. Still I have to wait until the mail resumes to get some of the products as I am from Sri Lanka the pearl in the indian ocean. Blessings to all and I pray that you’ll have awesome sales.