Presenting the 2020 Winter Catalog!

Our 2020 Winter Catalog is here and we are so excited to share it with you today! 

You can view the digital catalog from cover to cover now by clicking here or on the image above. Would you prefer a paper copy? We've got them available in our shop here. Order today and you'll be one of the first to get your hands on the new catalog! Please note when flipping through the pages, each new item in the catalog is designated with a ⭐ next to its name.

Within the pages you will find 45 exciting new products along with loads of inspiring project ideas for the season ahead. The collection offers creativity and kindness in crafting, a rich and fulfilling way to share our love and joy with those we hold dear this holiday season.

You'll begin seeing the new 2020 Winter Catalog products at your favorite stores soon, and all products will be available in the Hero Arts online shop on August 26. Mark your calendar for inspiration-filled blog hops on August 26 & 27!

GIVEAWAY: To celebrate the release of the new catalog, we are giving away a $50 Hero Arts gift card!

We’d love to know which new products you can’t wait to add to your own crafty collection. Leave a comment here by 11:59 pm PT on Wednesday, August 19, and we’ll announce the randomly chosen winner here on the blog. Good luck!


  • Tamara

    I cannot wait to get busy making Christmas cards!

  • margaret kintigh

    Oh my gosh there are so many things I want from the new catalog! I swear Hero Arts you just keep getting better! Love it!

  • Debra Ranta

    I just ordered a copy of your Winter Catalog and can’t wait to have it in my hands. There are so many pretty things to chose from, but I especially like the Wagon and Accessories Fancy Die Set (D1790). As I am a dog lover, a dog in the wagon made up my mind. There are so many possibilities for this die set.I also love the Peek-a-Boo collection as it is different from anything I have worked on.

    I would be overjoyed the receive a gift card from Hero Arts. I am disabled and retired and on a fix income, so that would be most helpful, especially during these uncertain times. Thank you for your great products.

  • Nicole Amant

    Your new catalog is wonderful. I really love your infinity wooden dies and especially the oval ones. And the poinsettia mask.

  • Sandra Swayze

    I don’t know where to start, there are so many thing I love! I’m adding all the Peek-a-boo card products to my wish,it’s, as well as the Christmas lights border and decorated winter branches window. But the very first thing I plan to get is the knitting pattern stamp.