Presenting the 2020 Winter Catalog!

Our 2020 Winter Catalog is here and we are so excited to share it with you today! 

You can view the digital catalog from cover to cover now by clicking here or on the image above. Would you prefer a paper copy? We've got them available in our shop here. Order today and you'll be one of the first to get your hands on the new catalog! Please note when flipping through the pages, each new item in the catalog is designated with a ⭐ next to its name.

Within the pages you will find 45 exciting new products along with loads of inspiring project ideas for the season ahead. The collection offers creativity and kindness in crafting, a rich and fulfilling way to share our love and joy with those we hold dear this holiday season.

You'll begin seeing the new 2020 Winter Catalog products at your favorite stores soon, and all products will be available in the Hero Arts online shop on August 26. Mark your calendar for inspiration-filled blog hops on August 26 & 27!

GIVEAWAY: To celebrate the release of the new catalog, we are giving away a $50 Hero Arts gift card!

We’d love to know which new products you can’t wait to add to your own crafty collection. Leave a comment here by 11:59 pm PT on Wednesday, August 19, and we’ll announce the randomly chosen winner here on the blog. Good luck!


  • Amy Pawloski

    Love the new catalog, loaded with beautiful ideas! I can’t wait to get my hands on the Cheer die and the Wagon die, so cute and so versatile.

  • Margery C

    I really love the little red wagon dies.

  • Tabby Schmidt

    I love the tree die and wagon die.

  • Pamela Mowry

    I love the spider web dies. Also the retro stamps.

  • Lisa H

    Your winter catalog is fabulous! There are so many wonderful stamps and dies, I’m not sure I can pick a favorite.
    I can’t wait to add your word dies and snowflake medallion to my Christmas stash. I love the wagon die-so versatile and so cute.
    I also like the Joyful Thanksgiving wood stamp.