NOVEMBER  KIT HAS ARRIVED ☀️ Free shipping on domestic orders over $50 🎁

Flashback Friday Part 4: The 2000s

by Hero Arts May 10, 2019 116 Comments

Our 45th Anniversary Flashback Friday series continues and this week we're throwing it back to the 2000s! Here is CEO Aaron Leventhal to share some of the decade's highlights:

"The 2000s were exciting years for Hero Arts and the stamping industry. Scrapbooking, after years of shunning stamps, began to embrace the idea of stamping on pages. This lead to themed collections, photography in catalogs that featured pages, working with scrapbook artists like Jennifer McGuire, and more. It also was an exciting time for new designs, as Hero Arts begin to turn towards 'realistic elegance,' a big change from the colorful and cutesy of the 1990s. Hero Arts introduced Shadow Stamps (2000), Poetic Prints wood sets, including etched flowers (2000), Shadow Ink (2001), Clear sets (2005), and Cling (2008, re-introduced). Hero Arts also first introduced the Color Layering technique (2001)."

Perhaps you remember some of these catalogs from the 2000s...

The Color Layering technique was developed by the Hero Arts artists, including Shari Carroll. Color Layering included both the current technique of stamping in layers, but at that time without clear stamps it often meant inking or partially inking a wood stamp and stamping over a stamped image. It also included the "blowing in the wind" style of stamping with "layering" inks on the rubber (without cleaning) to get different color effects. This technique sheet features Color Layering with the popular Real Flowers.

Shadow Stamps and Poetic Prints woodblock sets were stylish staples in the stamper's toolbox!

Another exciting thing was happening throughout the decade - the web was growing by leaps and bounds! Hero Arts as a website was actually first launched in the previous decade, in January of 1996, as you can see from this early image. 

This is how the website would have looked if you clicked over in 2004. We hosted contests in which stampers would mail their cards into Hero Arts.

Some of you may remember when we launched the Hero Arts Blog in March of 2008. The image below shows what the website looked like during the early days of the blog. Does anyone remember the weekly challenges hosted by the Hero Artists? The owl mascot was always a hoot...and a great cheerleader!

Did you enter any of our contests and challenges? Let us know in a comment below and we will pick one winner at random to receive a $25 Hero Arts gift card! Comment by Thursday, May 16 at 11:59pm PT and you'll be entered to win.

Thanks for traveling back in time with us today. Happy weekend and happy stamping!





Hero Arts
Hero Arts

Author


Leave a comment

Comments will be approved before showing up.

100 Responses

Edda Tan
Edda Tan

August 15, 2019

Although I enjoy giving my hand crafted cards to my friends and family, I’m not confident enough to actually enter my designs in a competition. But I craft with so much love, and that’s the most important thing! 💛🧡♥️

Eleanor Chua
Eleanor Chua

May 16, 2019

I’m a newbie to your company. I’ve only discovered you last year. I have since bought a few of your kits and have enjoyed them very much. I started out scrapbooking and have since progressed to card making.

Gloria Reynolds
Gloria Reynolds

May 16, 2019

I was always too intimidated to participate in the challenges! I’ve been a stamper and collector since the early ’80’s and Hero Arts was the premier teacher for me. Easily, my stash contains hundreds (yes, hundreds!) of Hero Arts originals. And those catalogs? I have never parted with one and never will…they continue to provide hours of inspiration. Congrats!

Heather Holbrook
Heather Holbrook

May 16, 2019

I did enter a few of the challenges back then on the blog. They were probably the first on-line challenges I participated in.

Rosalie Hardcastle
Rosalie Hardcastle

May 16, 2019

I LOVE Hero Arts stamps! I have not commented on any other postings. What a fun walk down memory lane this has been! I’ve been stamping since the 1990s. I love it! Thanks for your quality, adorable stamps!

Sandy M
Sandy M

May 15, 2019

I have kept a lot of my Hero catalogs. I acquired quite a few stamps and sets like alphabets from Catherine Mace of Papers by Catherine. I really miss her. She was a great teacher. Receiving your catalogs was exciting. It was a time to set and go through the entire catalog at one setting. You still have some of the best stamps around.

Elizabeth Reflogle
Elizabeth Reflogle

May 15, 2019

I started stamping in 2001 and Hero Arts was my favorite stamp company. I still have at least a dozen catalogs from the 2000s as they provide great inspiration. I never entered a contest by loved seeing the winners.

Robyn S
Robyn S

May 14, 2019

I never entered cards in any contests or challenges but we did have a group of friends meet up often and craft with your lovely stamps. I loved going on holidays to USA and search for hero arts products. I still have a few catalogues from the late 90’s and 2000’s and have a collection of shadow and poetic prints stamps. Thanks for the memories and best wishes for the future.

Amber Scholtz
Amber Scholtz

May 14, 2019

I have entered some of the contests. I haven’t won yet. I plan on doing some of the challenges in the future. Some new products would help with that. 😉

Margery C
Margery C

May 13, 2019

No, I am not an avid contest person. I just love making cards and enjoying the process & completion of the creative idea.

Stacy K
Stacy K

May 13, 2019

Yes, I did enter some early contests and mailed in the actual card. Unfortunately I didn’t win, but that didn’t stop me from collecting more Hero Arts stamps! I have a bunch of shadow stamps and inks, time to get them back out! I still have a bunch of catalogs from 2000’s – they give lots of ideas!

KT Fit Kitty
KT Fit Kitty

May 12, 2019

I have some of your older shadow stamps in my stash ! As for the challenges, I believe I did enter some of those – I love joining in!

barbara lassiter
barbara lassiter

May 12, 2019

For a while, you had a series where if you were published in a card making magazine and had used a Hero Arts stamp, you would receive a gift card from HA. You had to send a copy of the page with your card and the amount of the gift card was determined by whether the HA stamp was the focus of the card or if it was secondary. I did participate in this! Thanks for all the good things all through the years and I think Jennifer McGuire is right that you set the standards and paved the way for today’s card making industry.Congrats!

karenajo
karenajo

May 12, 2019

Wow – I have the set of four bug stamps in a box as in your first picture and also one of the ‘shadow’ stamps. I did not enter contests back then because I was just getting into stamping about 2007. Great memories!

Brenda S. Schuhmacher
Brenda S. Schuhmacher

May 12, 2019

I wish I would have been able to join in. Catalogs…who doesn’t miss the countless hours of paging through a catalog and dreaming of having everything.

Heather Mills
Heather Mills

May 12, 2019

I only started stamping in the 2000s and really didn’t get into it until 2008ish. That is about the time I became aware of the online stamping community and the fact that there were challenges out there. Sadly, I didn’t know about Hero Arts and your challenges at the time.

Anne
Anne

May 12, 2019

Still have and use many of the old sets, “four ladies in hats” one of my favorites

Marisela Delgado
Marisela Delgado

May 12, 2019

I have entered your contests, but I LOVE you guys from a long time ago.

Brian Poteraj
Brian Poteraj

May 12, 2019

I didn’t enter contests back then, but have been lately. I don’t do challenges. I would like to but am just too busy. I like to see what others have made though.

Mischelle Smith
Mischelle Smith

May 12, 2019

My first stamps were Hero Stamps! I was in my 20’s. Yikes, I have grown older, Hero Stamps haven’t!

Sheryl Sharp
Sheryl Sharp

May 12, 2019

I love all of my vintage Hero Arts stamps! I created a birthday card, gift wrap, and decorated a cake with the wildflowers stamps. I didn’t win a challenge, but you were so sweet and sent me H2809 Italian Style! Hero Arts was my first love in 2002 when I attended my first stamping convention.

Susan McRae
Susan McRae

May 12, 2019

I entered lots of contests and challenges and was honored to be a Hero Hostess over on Flickr! Loved the community over there!

Stacy L
Stacy L

May 12, 2019

I didn’t enter any contests back then. I wasn’t a stamper yet. I only started with stamping in 2018.

Betty J
Betty J

May 12, 2019

I did not enter any challenges back then. But I must have 6 of the real flowers and the box set of 4 of the reverse image. I have to pull them out and make a card. I love the real flowers!!! They are forever keeper stamps!

Sharon Gullikson
Sharon Gullikson

May 12, 2019

I didn’t enter challenges because I don’t know how to post photos. But I have entered contests that require me to comment :)

Linda K
Linda K

May 12, 2019

These were/are some of my most favorites and I taught lots of classes using the florals❤️❤️❤️

Becca Yahrling
Becca Yahrling

May 12, 2019

The alpha set reminded me that I have one … from 2003 called Outline Alphabet.
I have entered only a handful of your challenges in the past couple years. So fun!
And I need to enter more!!!

Cindy
Cindy

May 12, 2019

Definitely remember some of those catalogs. I started stamping in 2000. I own so many hero arts stamps! Love them!!!

Stephanie A Larime
Stephanie A Larime

May 11, 2019

I have loved your stamps for toooo many years to count, Keep doing what your doing.

Lynn C
Lynn C

May 11, 2019

I remember some of these very well!

Robyn Trimble
Robyn Trimble

May 11, 2019

I wasn’t able to able to participate in challenges back then but I am thoroughly enjoying these flashback posts! I’m going to have to get out my treasured older stamps and start playing, using the newer techniques and products. The nature images never go out of style!

Vincentia
Vincentia

May 11, 2019

Never entered any contests. Was newbie stamper then. But I did but these layering wood mounted stamps — at least three sets!

Ro
Ro

May 11, 2019

I’ve always felt intimidated that my cards were not that good. As time went on and design teams exploded with content, I began to feel more confident. The web is a great tool to see how people, like Jennifer McGuire, use products which sparks creativity in others, like me!

Lagene
Lagene

May 11, 2019

Great article going down memory lane.
2013 was the first time I entered a Hero Arts contest. Here is my link https://inkylageney.wordpress.com/page/9/?s=hero+arts&submit=Search

Nancy Fleming
Nancy Fleming

May 11, 2019

I still have some stamps from the 1990’s and several are Hero Arts! In the beginning I used stamps to make gift tags.

Sandhya
Sandhya

May 11, 2019

I only just started crafting last year, so I only joined a blog named hero challenge a couple times recently. But Hero arts has this legacy that’s so awesome!! I am so happy to be a part of this crafty community!!

Kirsty
Kirsty

May 11, 2019

I have not, I was a scrapbooker in those years!

Daylene Strickland
Daylene Strickland

May 11, 2019

This was definitely a trip down memory lane! I began stamping in 1999. I entered several Hero contests by mailing in my cards. It was so fun to view all the winning entries and see the creativity! I also looked forward to receiving the free stamp Hero mailed each contest participant. I still have mine. I remember shopping from your first online store. I still have my shadow stamps and inks (though I think the inkpads might be a tad dry. 😂). I loved the Real Flowers and Poetic Prints. Just this week I used a “Real Flower” to stamp on an envelope. Congratulations and thank you for the many years of wonderful products and service!

michele gauthier
michele gauthier

May 10, 2019

I didn’t make cards or use stamps back then. I love making cards now and love stamps!!

michele gauthier
michele gauthier

May 10, 2019

I didn’t use stamps then but now I love it!!!!

Janet Sisk
Janet Sisk

May 10, 2019

I found one of my posts on my blog for one of your contest in 2008. Here is the link to my blog post: https://moosisk.blogspot.com/2008/05/hero-arts-pink-challenge.html

Kelly Kennedy
Kelly Kennedy

May 10, 2019

I’m relatively new to stamping! I haven’t been well enough this week to participate in any challenges. But I’m a big fan!

Amy Cooley
Amy Cooley

May 10, 2019

I’ve entered some of the fun contests on IG, but haven’t participated in the challenges.

Susan B
Susan B

May 10, 2019

Aw, in 2008 I was a stay at home mom of 2 young children, with no time to stamp. My kids are grown now, so I have a lot more Hero Arts stamps.

Roberta S.
Roberta S.

May 10, 2019

I have enjoyed 45 years in review. Seeing how Hero Arts has evolved. I have entered some on IG and your blog. Wishing you continues success.

Lindarub
Lindarub

May 10, 2019

No, I was just starting stamping and didn’t know about blogs.

jill allard
jill allard

May 10, 2019

to be honest no supplies so i cant do any challenges to win i just want to bthank you for the giveaways and so pretty the flower stamps are

Greta H
Greta H

May 10, 2019

I recognize 2 of the catalogs & have several of those stamps! I remember the old website—had tons of inspiration saved in my account as it was really the only place I knew to get it back then. I entered many, many challenges & contests! I especially remember World Cardmaking Day with lots of challenges one after the other. I worked back then & often went to bed late due to working on an entry!

Eileen Cervi
Eileen Cervi

May 10, 2019

1996!! I am such a Johnny come lately to stamping websites! Why didn’t I know about them years ago? 🤷

Eileen Cervi
Eileen Cervi

May 10, 2019

1996!! I am such a Johnny come lately to stamping websites! Why didn’t I know about them years ago? 🤷

Susan Raihala
Susan Raihala

May 10, 2019

Can’t remember entering any contests, but I still have those catalogs, starting around 2004! And I still have many of those early stamps—including the shadow stamps. Love them and still use them!

MandaLJ
MandaLJ

May 10, 2019

All this was way before my time unfortunately! I didn’t know about challenges and contests so never entered any.

Ceda Pearsall
Ceda Pearsall

May 10, 2019

Can’t believe I still use these! 2000, you say? All my stamps are like my little friends that come out to play often..
Thank you!

Marty C (miffersss)
Marty C (miffersss)

May 10, 2019

Wow!! I have a lot of woodblock stamps from hero arts the ought years!!! Still use a couple regularly!! Never entered a contest!! I was a serious painter 👨‍🎨 back then 😁

Judy
Judy

May 10, 2019

I still have many shadow stamps and some of the flower stamps picured above—they are timeless and I still love and use them! I entered some of the Hero Arts challenges on the blog.

Lidija Edelinski
Lidija Edelinski

May 10, 2019

In the year 2000 I was just introduced to stamping and scrapbooking, but did not had much chance to be on the internet etc, but I am sure giveawys /contest were great back then also.

shartl
shartl

May 10, 2019

I didn’t do much stamping back then, but I remember Hero Arts stamps in my mom’s stash. As for contests and challenges, I didn’t even know they existed then, so I’m pretty sure I never entered. Now, challenges are what keep me trying new things and stay inspired!

Brandy
Brandy

May 10, 2019

I have never entered any challenges. I have entered in some of your recent giveaways celebrating 45 years. It would be nice to win. I do have some of your stamps in my collection. Congrats on 45 years. Thanks for a chance to win. : )

Heidi Macy
Heidi Macy

May 10, 2019

I did not enter any contests during that time. I’m not sure I knew there were online stamping communities until more like 2008. I didn’t know what I was missing!

Debbie Duran
Debbie Duran

May 10, 2019

Did not enter any contests, but I still have that small square shadow stamp and four shadow inks: celery, stone, teal, and wheat!

Debby Jensen
Debby Jensen

May 10, 2019

Don’t think I entered any contests as at the time I was too busy raising my family and crafting was with the kids. But I do now!!!

Janet
Janet

May 10, 2019

I have so many of those stamps – still use them – still love them!!
I used to enter the flickr challenges. And the blog ones too.

Karen L Hetherington
Karen L Hetherington

May 10, 2019

I have not submitted any cards for contests. I have,however,been a collector of Hero Arts stamps since the 90’s. I love your products for card creations and have been sending out home made cards for over 20 years to all of my relatives. Thank you so much for your website and all of the wonderful inspiration. I visit it daily. I am a happy monthly kit enthusiast!

Artconquers
Artconquers

May 10, 2019

Interesting and wonderful post.. Love hero arts..

Denise Bryant
Denise Bryant

May 10, 2019

Fun to look back at some of these awesome designs!
I have entered some of your contests and challenges!

Barbara Kohn
Barbara Kohn

May 10, 2019

Thanks for a historical review of Hero Arts and the early web pages. I was an avid fan of the site, the blog was a great source of inspiration and guidance. I have always been a follower, but never entered a contest. I have more HA stamps than any other brand, many well worn but still in action!

Karen Lingel
Karen Lingel

May 10, 2019

Wow, I still have the catalog at the top of the pile in your photograph, and I own(ed) at least one stamp from all the photos! Wow. I wonder if my shadow ink still works? I should try that technique again. I used to use it a lot.

I am not sure if I ever entered the contests or challenges. I’m old, my memory is not good anymore. I did win a giveaway once, but that was a long time ago and I am due again (hint hint). Thanks for the opportunity to win (again!)

karenladd
karenladd

May 10, 2019

The 2000’s were when I really got into stamping so I remember well the concept of layering stamps, and shadow stamping. I still have a couple of Hero Arts floral stamps that I color layered in a very basic way. Never did enter any of your contests or challenges, because I hadn’t yet discovered the joys of stamp blogs, but I’m a big fan now!

Cyndi Morris
Cyndi Morris

May 10, 2019

Ahh, memories. I still have a few of those mounted shadow stamps. One in particular — a poinsettia — I pull out for my holiday cards every year. I don’t recall entering any contests or challenges, but I’ve been a Hero Arts fan for years.

El Rincón de Pram
El Rincón de Pram

May 10, 2019

Hello!
Congratulations on your annyversary!

I’ve just met you, but it’s very interesting everything you show.

Henriétte
Henriétte

May 10, 2019

It was again great to travel back in time. I saw the Shadow Stamps and I immediately thought about stamping one flower on a square piece of cardstock and depending on the card you made you did that 3 times for a A6 card and 4 times for the square card. That brings back memories.
I didn’t do any of your contests and challenges in those days but that changed since a few years ago when I got sick and not working anymore. I have a lot more time to craft and read blogs. Although I don’t participate always.
Thanks for another great post and look at memory lane.

Anita in France
Anita in France

May 10, 2019

So much fun and so interesting to read about the decades before I discovered stamping! Wasn’t around to enjoy any contests at the time … though I am now! Anita :)

Geri S
Geri S

May 10, 2019

I can’t remember if I entered any contests. Probably not as I was too uncertain of my style – except for loving the flowers you brought out!

Margaret R
Margaret R

May 10, 2019

I only started stamping in earnest about 5 or 6 years ago, and I’ve entered the monthly challenges – A Blog Called Hero – several times/

Carla Hundley
Carla Hundley

May 10, 2019

Fabulous memories and
I try to always enter your
giveaway contests! Love
your products.
Carla from Utah

annie SOLOMON
annie SOLOMON

May 10, 2019

I’ve enjoyed time traveling with you. But I wish you would think about re-issuing some of these old stamps. I especially love the color layering stamps you’re showcasing here. I think the tip sheet is brilliant, too. Anyway, Happy Anniversary, Hero Arts!

Amy Hanne
Amy Hanne

May 10, 2019

I love layered flowers! These are classic!

Robin Kepler
Robin Kepler

May 10, 2019

You were trend setters! I didn’t enter any contests but did have a few stamps.

Helen
Helen

May 10, 2019

Your history is always so delightful to read…as before, I always recognize something familiar…but only discovered your online presence in the last several years. tfs

Holly Reifke
Holly Reifke

May 10, 2019

I love the throwback stamps. I’ve always been drawn to florals. I hadn’t entered any contests back then because I only came to know your brand over the last year. You all have come so far with beautiful stamps along the way.

Dee Earnshaw
Dee Earnshaw

May 10, 2019

I was not into card making in 2008, so did not enter any of your challenges.

Lori Westfall
Lori Westfall

May 10, 2019

It’s been great watching you grow and develop into such a great brand with products that inspire creativity.

maria ball
maria ball

May 10, 2019

These are some of my favorite images and stamps. I don’t own them but I really like them. There is beauty in the simplicity.

sUSAn Jessico
sUSAn Jessico

May 10, 2019

Never entered or submitted…but I have those stamps!

Sally Sherfield
Sally Sherfield

May 10, 2019

Hero Arts started my on my stamping journey after I stumbled across the HA Flickr page, I was instantly hooked and enjoyed regularly taking part in their challenges, I was even lucky enough to win a couple of challenges.

Lee Winemiller Cockrum
Lee Winemiller Cockrum

May 10, 2019

I did not enter any of the contests…I wasn’t really aware of online contests at the time.

Lin Brandyberry
Lin Brandyberry

May 10, 2019

Participating in your challenges was my online university to learn all about making cards and stamping using different techniques! I really miss those times – huge kudos to your designers then who gave us endless inspiration! And to my fellow flickr HA members who encouraged us all!

Mary Holshouser
Mary Holshouser

May 10, 2019

In 2008 I was just getting started in paper crafting. I don’t think I did much
on facebook so I probably didn’t enter any of your challenges. If you had
comment hops – I might have entered those. Since 2008 I’ve made up
for that lack in a big way. Love your stamps and dies. keep up the
good work. txmlhl(at)yahoo(dot)com

Rebecca
Rebecca

May 10, 2019

I wanted to enter a challenge, but had too much work. Next time!

Sally Sherfield
Sally Sherfield

May 10, 2019

Hero Arts started me on my stamping journey after finding your Flickr page I was hooked. I was a regular participant in all the Flickr challenges and was lucky to win one too. Love Hero Arts.

SHARI CZERWINSKI
SHARI CZERWINSKI

May 10, 2019

I think I have entered all of them, but no luck so far! Loving seeing your past, as Hero Arts has been a trusted brand the whole time I have been crafting!

Stephanie Nelson
Stephanie Nelson

May 10, 2019

I have the Poetic Prints stamps {one of my first stamps). In fact used it yesterday with the baby wipe technique!

Dana M
Dana M

May 10, 2019

I did! I shared some images of Hero Arts stamps I have from the mid-90’s

Vicki Kroll
Vicki Kroll

May 10, 2019

A fun flashback of the Hero Arts Blog. I wish I had been aware of it so unfortunately, I did not enter any of your contests or challenges. I’m sure it was lots of fun and informative.

Maria B
Maria B

May 10, 2019

I never entered a contest, but I sure remember those beautiful Real Flower stamps. They are still some of my favorites. I need to use them again soon!

Terrie D.
Terrie D.

May 10, 2019

That owl mascot is adorable! It’s fun to see the early days of websites. :) I haven’t entered any of your contests or challenges yet, but I hope to in the future!

Brian Poteraj
Brian Poteraj

May 10, 2019

I hAve still not entered any of your stamping contests. I haven’t had years and years of practice, so I am still at the beginner level. I just enjoy crafting.

Sharon Gullikson
Sharon Gullikson

May 10, 2019

I never did be l then. I wasn’t on the computer much…

Karthikha Uday
Karthikha Uday

May 10, 2019

What a journey it has been! Loved seeing all those old pics :) I got to know about Hero Arts only in 2015 when I entered the blogging world, so never entered into any contests and challenges..

Kailash
Kailash

May 10, 2019

It is so interesting to read how Hero Arts evolved with changing in technology and the stamping world, love this post!
I enjoyed entering challenges back then, not so much now!