Navigating Changes Together: A Message to Our Creative Community

April 1st, 2025

Thank you for making Hero Arts a part of your creative journey. Your passion and support mean the world to us. As you know, the past few years have brought significant economic challenges, including inflation and rising tariffs.

Like many businesses, we’ve worked hard to absorb these increases, but we now find it necessary to make small price adjustments on some products. We truly appreciate your understanding and hope this will be the last increase for a long time. To help manage costs and keep prices as stable as possible, we have been:

1. Negotiating with factories for them to absorb tariff costs whenever possible.
2. Continuously optimizing our supply chain for better pricing on raw materials, packaging, and all aspects.
3. Reducing freight costs through improved planning and increased ocean shipments vs costly air shipments.
4. Shifting production when possible to lower or tariff-free countries.
5. Expanding domestic manufacturing where feasible.

Our passion for creativity remains unchanged, and our commitment to designing, educating, and delivering high-quality products at the best value is stronger than ever. We deeply appreciate your support and look forward to continuing this creative journey together.

Heather Meeson Appointed Creative Director of Hero Arts

December 23, 2024

Hero Arts is delighted to announce the appointment of Heather Meeson as the new Creative Director. After celebrating the 50th anniversary of the brand and joining the Spellbinders family in 2024, this appointment marks an exciting opportunity for Hero Arts in 2025 and beyond.

Heather Meesons’s celebrated fifteen-year career in the industry has been marked by her successes as the Creative Director for Ellen Hutson, LLC and Chief Creative Officer for A Muse Studio. She brings both her excellent leadership skills and well developed clean and playful aesthetic to Hero Arts. Heather’s history of collaborating with artists to create on-trend and easy to use products for cardmaking make her an ideal fit for cultivating the Hero Arts brand with the team’s established designers. As a longtime supporter and fan of Hero Arts, Heather’s signature style will blend seamlessly into the Hero Arts design while invigorating the brand with a fresh wave of creativity. Meeson said, "I’m thrilled to be leading the creative vision for such an iconic brand, and I’m excited to work with their talented team to bring fresh, but familiar, ideas and products to life.”

Nicole Westervelt, Vice President of Sales and Marketing for Spellbinders + Hero Arts, said: “Hero Arts is a beloved brand in the industry, and Heather’s talents are sure to honor its traditions and style while bringing fresh insight. We believe her experience in the industry, coupled with her strong leadership skills, will inspire the team and infuse excitement that can be felt in the designs. We look forward to this new era for Hero Arts and all the great things to come with Heather on board.”

Spellbinders Paper Arts Acquires Hero Arts

November 1, 2024

Two leading companies in the craft industry join forces to create new opportunities for creativity and innovation.

Spellbinders Paper Arts, a global leader in die-cutting, hot-foiling, letterpress, and crafting products, announced today that it has acquired Hero Arts, a family-owned company that has been producing high-quality stamps, inks, and accessories for 50 years. The varied strengths and expertise of the two iconic brands are coming together to create a dynamic and powerful force in the arts & crafts community.

 "We are thrilled to welcome Hero Arts to the Spellbinders family," said Marc Petrine, President of Spellbinders Paper Arts. "Hero Arts is a respected and trusted brand that shares our passion for creativity and innovation. Together, we will be able to offer our customers more choices, more value, and more inspiration for their crafting needs."

Hero Arts has a long and rich history of beautiful designs and high-quality products that are beloved in the industry. With a vision towards keeping the Hero Arts style unique and distinctive, as well as maintaining the rich catalog of Hero Arts products, Spellbinders plans to streamline operational and back-end functioning for greater efficiencies that will benefit supporters of both brands. The convenience of ordering greater assortments from Spellbinders Paper Arts and Hero Arts from one trusted source will make shopping easier for both crafters and retailers.

“Our historical success, long-term brand vision and product assortments perfectly complement the vision of the Spellbinders team and their direction,” agree Hero Arts co-owners and husband-wife team Aaron Leventhal and Laura Ackerman. “We’re committed to continued innovation and bringing amazing designs and products to the craft industry, and we’re enthusiastic about what the next fifty years of Hero Arts will bring with Spellbinders.”

With a long and productive relationship spanning decades, the acquisition of Hero Arts will be a natural and supportive connection between the two brands. “I’ve been friends with Aaron for over twenty years.” Denzil Quick, V.P. of Business Development for Spellbinders says. “It is an honor to be the caretaker of such a distinguished industry icon like Hero Arts. We take great pride in continuing the family legacy.” The increased opportunities for events, product education and engagement will help bring the joy of crafting to new markets across the globe.

Follow both brands on social media to see how this new vision for the future will empower and inspire creatives.