See the NEW 2021 Catalog Today!

Hero Arts

Happy Friday, friends! After our week full of sneak peeks, today we are thrilled to present to you (...drumroll...) the 2021 Hero Arts Catalog! Are you ready to see what's new? Grab your favorite beverage, settle in, and check out the 108-page catalog from cover to cover HERE. Mark your favorites because there's a chance to win a gift card at the end of this post!

You'll find more than 70 new products (denoted with a star) and page after page of inspiring projects made by our Creative Team. Highlights include:

• HeroScapes and Color Layering clear stamps
• Hero Lifestyle collection
• Peek-a-Boo collection
• Unity collection
• Stamp & Cut sets in a new XL format
• Message Cover Plate dies
• Bold Prints cling backgrounds
• Partner set in collaboration with Reverse Confetti
• Stamps & dies from the January 2020 MMH kit (voted by customers as Best of the Year!)
• New inks - Contour, Reactive, Pigment
• Ink blending brushes
• ...and so much more!

Starting next week, the new 2021 Catalog products will begin shipping out to your favorite retailers. The collection will also be available in the Hero Arts online shop on February 17, when we'll celebrate the release with an inspiration-filled blog hop! If you would like to order a paper copy of the catalog, we will have them available in our shop on February 17 as well.

We are excited to share new creativity, new ideas, and new products in order to offer a refuge from the tough times. We hope to bring you our best to thank each of you for your support and love!

GIVEAWAYTo celebrate the release of the new 2021 Catalog, we are giving away a $50 Hero Arts gift card! We’d love to know which new products you can’t wait to add to your own crafty collection. Let us know by leaving a comment below this post and we’ll pick a commenter at random to win the gift card. It’s that easy! The giveaway is open until 11:59pm PT on Wednesday, January 20.

Thanks so much for stopping by to see the new catalog. Happy stamping and happy weekend!


  • Sharon L Gullikson

    The city scene (background) is something I would love to get. I miss NYC…and may never be able to go back.

  • Laurie Schlichter

    I am a NewYorker through and through. So the I ❤️ NY stamp and die set is very appealing. I must have the Ruth Badger Ginsburg quote, too. I want the toadally stamp set because I love puns. More unity stamps from your partners are also on my wish list.

  • Kailash

    Wow, such a beautiful catalog. I absolutely love the poppy floral set, through the woods fancy die and have to have those blending brushes!

  • Henriette Moelgaard

    Oh wow! Sooo many amazing products!!! There are SO many of especially the stamps and dies I long for…and my creativity is bursting with ideas, just looking at the products!

  • Linda Crowley

    After looking through the 2021 catalog I’m both proud and embarrassed by the size of my HA collection 😳 ! I just can’t resist! I am looking forward to adding several cover plate and Fancy dies, along with the remaining Month word dies to my collection. I love all the new addictions, oops I mean additions 😁 Well done HA!

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