See the NEW 2021 Catalog Today!

Hero Arts

Happy Friday, friends! After our week full of sneak peeks, today we are thrilled to present to you (...drumroll...) the 2021 Hero Arts Catalog! Are you ready to see what's new? Grab your favorite beverage, settle in, and check out the 108-page catalog from cover to cover HERE. Mark your favorites because there's a chance to win a gift card at the end of this post!

You'll find more than 70 new products (denoted with a star) and page after page of inspiring projects made by our Creative Team. Highlights include:

• HeroScapes and Color Layering clear stamps
• Hero Lifestyle collection
• Peek-a-Boo collection
• Unity collection
• Stamp & Cut sets in a new XL format
• Message Cover Plate dies
• Bold Prints cling backgrounds
• Partner set in collaboration with Reverse Confetti
• Stamps & dies from the January 2020 MMH kit (voted by customers as Best of the Year!)
• New inks - Contour, Reactive, Pigment
• Ink blending brushes
• ...and so much more!

Starting next week, the new 2021 Catalog products will begin shipping out to your favorite retailers. The collection will also be available in the Hero Arts online shop on February 17, when we'll celebrate the release with an inspiration-filled blog hop! If you would like to order a paper copy of the catalog, we will have them available in our shop on February 17 as well.

We are excited to share new creativity, new ideas, and new products in order to offer a refuge from the tough times. We hope to bring you our best to thank each of you for your support and love!

GIVEAWAYTo celebrate the release of the new 2021 Catalog, we are giving away a $50 Hero Arts gift card! We’d love to know which new products you can’t wait to add to your own crafty collection. Let us know by leaving a comment below this post and we’ll pick a commenter at random to win the gift card. It’s that easy! The giveaway is open until 11:59pm PT on Wednesday, January 20.

Thanks so much for stopping by to see the new catalog. Happy stamping and happy weekend!


  • Susan Lang

    You want me to list my favorites? Impossible. Just way too many to list. Great new products. So many wonderful background stamps. Way to go!

  • Char

    My list is long, but the Heroscapes really draw me in, as does anything dragonfly and the very clever Happy Birthday with balloons. My first purchase will be your Reverse Confetti Better Together. The sample card did it! You have become my favorite stamping company – thank you for everything!

  • Dianne Shorter

    The Heroscapes are new for me. Not a huge fan of clear stamps, but these look like something I need.

  • Coreen Oei

    Love the Heroscape stamps in the catalog. Can’t wait to start collecting them!

  • Erika Lee Hayes

    Okay let me try again….only one? How about one from a few categories. I’d say the layering Lily pond and the Lotus flower with the frogs. Die cuts so many cutie pa tooties, but I love that big hugs. I also really want the Newspaper background and of course the new reactive inks. I seriously love this release.

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