See the NEW 2021 Catalog Today!

Hero Arts

Happy Friday, friends! After our week full of sneak peeks, today we are thrilled to present to you (...drumroll...) the 2021 Hero Arts Catalog! Are you ready to see what's new? Grab your favorite beverage, settle in, and check out the 108-page catalog from cover to cover HERE. Mark your favorites because there's a chance to win a gift card at the end of this post!

You'll find more than 70 new products (denoted with a star) and page after page of inspiring projects made by our Creative Team. Highlights include:

• HeroScapes and Color Layering clear stamps
• Hero Lifestyle collection
• Peek-a-Boo collection
• Unity collection
• Stamp & Cut sets in a new XL format
• Message Cover Plate dies
• Bold Prints cling backgrounds
• Partner set in collaboration with Reverse Confetti
• Stamps & dies from the January 2020 MMH kit (voted by customers as Best of the Year!)
• New inks - Contour, Reactive, Pigment
• Ink blending brushes
• ...and so much more!

Starting next week, the new 2021 Catalog products will begin shipping out to your favorite retailers. The collection will also be available in the Hero Arts online shop on February 17, when we'll celebrate the release with an inspiration-filled blog hop! If you would like to order a paper copy of the catalog, we will have them available in our shop on February 17 as well.

We are excited to share new creativity, new ideas, and new products in order to offer a refuge from the tough times. We hope to bring you our best to thank each of you for your support and love!

GIVEAWAYTo celebrate the release of the new 2021 Catalog, we are giving away a $50 Hero Arts gift card! We’d love to know which new products you can’t wait to add to your own crafty collection. Let us know by leaving a comment below this post and we’ll pick a commenter at random to win the gift card. It’s that easy! The giveaway is open until 11:59pm PT on Wednesday, January 20.

Thanks so much for stopping by to see the new catalog. Happy stamping and happy weekend!


  • Carolyn R

    I just love the Heroscape of the lily ponds. Some of the new new dies are also pretty special.

  • Jacqie Malzahn

    the background stamps and the ALL HEART peek-a-boo parts stamp set is AMAZING!

  • Diane Murakami

    II felt like a kid at Christmas going through the Sears catalog and picking out all the things I wish for. A definite case of my EYES being bigger than my craft room!
    Happy to see a new peek a boo cling, Flower shop. Also, love the Ruth Bader Ginsburg quote stamp.

  • Cindy Graham

    Oh my – where do I begin? Obviously I love ALL the By the Sea items (that I don’t already have),the Color Laying Waves, Sun/Celestial, Unity stamps and so much more. Tie Dye – so many ideas spinning in my head. I’m afraid to start actually working on my list! It’s going to be – Want, Need and Have to Have!

  • Mary Kulczak

    That lily pad heroscapes looks awesome! And I really loved the mountain stencil!

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