See the NEW 2021 Catalog Today!

Hero Arts

Happy Friday, friends! After our week full of sneak peeks, today we are thrilled to present to you (...drumroll...) the 2021 Hero Arts Catalog! Are you ready to see what's new? Grab your favorite beverage, settle in, and check out the 108-page catalog from cover to cover HERE. Mark your favorites because there's a chance to win a gift card at the end of this post!

You'll find more than 70 new products (denoted with a star) and page after page of inspiring projects made by our Creative Team. Highlights include:

• HeroScapes and Color Layering clear stamps
• Hero Lifestyle collection
• Peek-a-Boo collection
• Unity collection
• Stamp & Cut sets in a new XL format
• Message Cover Plate dies
• Bold Prints cling backgrounds
• Partner set in collaboration with Reverse Confetti
• Stamps & dies from the January 2020 MMH kit (voted by customers as Best of the Year!)
• New inks - Contour, Reactive, Pigment
• Ink blending brushes
• ...and so much more!

Starting next week, the new 2021 Catalog products will begin shipping out to your favorite retailers. The collection will also be available in the Hero Arts online shop on February 17, when we'll celebrate the release with an inspiration-filled blog hop! If you would like to order a paper copy of the catalog, we will have them available in our shop on February 17 as well.

We are excited to share new creativity, new ideas, and new products in order to offer a refuge from the tough times. We hope to bring you our best to thank each of you for your support and love!

GIVEAWAYTo celebrate the release of the new 2021 Catalog, we are giving away a $50 Hero Arts gift card! We’d love to know which new products you can’t wait to add to your own crafty collection. Let us know by leaving a comment below this post and we’ll pick a commenter at random to win the gift card. It’s that easy! The giveaway is open until 11:59pm PT on Wednesday, January 20.

Thanks so much for stopping by to see the new catalog. Happy stamping and happy weekend!


  • Lillian

    Wonderful catalog and so many new stamps and dies. I love the Lifestyle forms fancy dies. Its like being a kid again playing with paper dolls!!!

  • Sue McRae

    Lots of great goodies in this catalog! I am loving the Flower Shop Background Cling, Through the Woods Window Die, Birthday Message Cover Plate and the super fun Puzzle Die!

  • Rebecca Attwood

    Wow – so much great stuff to take in, my brain is overloaded! On first pass, the product I’m most excited about is the Birthday Message Cover Plate – so many possibilities for fun techniques & designs. Thanks for all the inspiration and the incredible commitment to quality.

  • Jennifer Velarde

    Oh so many things I want… CM499 Lily Pad Heroscape, CM507 Happy Day Stamps, CM498 Layering Hummingbird, CG829 Butterfly Garden and D1844 Sun and Wave Window, just to name a few. Can’t want until I can buy, buy, buy.

  • Lisa Andrews

    LOVE the new heroscapes, I just recently discovered them and can’t get enough of them! Plus the galaxy peek a boo! Oh and the American Women stamp – soooo much I love and will find more on my second and third look through! Great job!!

283 Responses