See the NEW 2021 Catalog Today!

Hero Arts

Happy Friday, friends! After our week full of sneak peeks, today we are thrilled to present to you (...drumroll...) the 2021 Hero Arts Catalog! Are you ready to see what's new? Grab your favorite beverage, settle in, and check out the 108-page catalog from cover to cover HERE. Mark your favorites because there's a chance to win a gift card at the end of this post!

You'll find more than 70 new products (denoted with a star) and page after page of inspiring projects made by our Creative Team. Highlights include:

• HeroScapes and Color Layering clear stamps
• Hero Lifestyle collection
• Peek-a-Boo collection
• Unity collection
• Stamp & Cut sets in a new XL format
• Message Cover Plate dies
• Bold Prints cling backgrounds
• Partner set in collaboration with Reverse Confetti
• Stamps & dies from the January 2020 MMH kit (voted by customers as Best of the Year!)
• New inks - Contour, Reactive, Pigment
• Ink blending brushes
• ...and so much more!

Starting next week, the new 2021 Catalog products will begin shipping out to your favorite retailers. The collection will also be available in the Hero Arts online shop on February 17, when we'll celebrate the release with an inspiration-filled blog hop! If you would like to order a paper copy of the catalog, we will have them available in our shop on February 17 as well.

We are excited to share new creativity, new ideas, and new products in order to offer a refuge from the tough times. We hope to bring you our best to thank each of you for your support and love!

GIVEAWAYTo celebrate the release of the new 2021 Catalog, we are giving away a $50 Hero Arts gift card! We’d love to know which new products you can’t wait to add to your own crafty collection. Let us know by leaving a comment below this post and we’ll pick a commenter at random to win the gift card. It’s that easy! The giveaway is open until 11:59pm PT on Wednesday, January 20.

Thanks so much for stopping by to see the new catalog. Happy stamping and happy weekend!


  • JFox

    ohhh…those heroscapes! Thanks for sharing this early with us—I just discovered my closest shop thanks to your mention, and I can’t wait to go back now that more items will be arriving!

  • Susan Babcock

    I’m so glad to see HA added the Bouquet fancy die from the monthly kit I was so sorry I didn’t order! I will definitely get that when it’s available!

  • Golda Peterson

    The Color Layering Dragonfly CM326 and Die DI611 is my favorite, though the Phoenix Bird Fancy Die DI834 comes in close behind. I’m loving the new Hero Hues colors, as well.

  • Brenda Meilak

    Oh wow this catalog is so full of inspiration and wonderful products!! I’m loving the birch forest background cling stamp, the sunflower heroscape stamps, milky way bold print, sea and sky stencil, script bold print, line and dot bold print, mandala swirl stencil, spiral stencil, copper and sparkling sea embossing powders, and the blender brushes.

  • Pam Burton

    I cannot wait for the Hero Hues – all of the colors. Don’t make me choose my favorite color.

283 Responses