See the NEW 2021 Catalog Today!

Hero Arts

Happy Friday, friends! After our week full of sneak peeks, today we are thrilled to present to you (...drumroll...) the 2021 Hero Arts Catalog! Are you ready to see what's new? Grab your favorite beverage, settle in, and check out the 108-page catalog from cover to cover HERE. Mark your favorites because there's a chance to win a gift card at the end of this post!

You'll find more than 70 new products (denoted with a star) and page after page of inspiring projects made by our Creative Team. Highlights include:

• HeroScapes and Color Layering clear stamps
• Hero Lifestyle collection
• Peek-a-Boo collection
• Unity collection
• Stamp & Cut sets in a new XL format
• Message Cover Plate dies
• Bold Prints cling backgrounds
• Partner set in collaboration with Reverse Confetti
• Stamps & dies from the January 2020 MMH kit (voted by customers as Best of the Year!)
• New inks - Contour, Reactive, Pigment
• Ink blending brushes
• ...and so much more!

Starting next week, the new 2021 Catalog products will begin shipping out to your favorite retailers. The collection will also be available in the Hero Arts online shop on February 17, when we'll celebrate the release with an inspiration-filled blog hop! If you would like to order a paper copy of the catalog, we will have them available in our shop on February 17 as well.

We are excited to share new creativity, new ideas, and new products in order to offer a refuge from the tough times. We hope to bring you our best to thank each of you for your support and love!

GIVEAWAYTo celebrate the release of the new 2021 Catalog, we are giving away a $50 Hero Arts gift card! We’d love to know which new products you can’t wait to add to your own crafty collection. Let us know by leaving a comment below this post and we’ll pick a commenter at random to win the gift card. It’s that easy! The giveaway is open until 11:59pm PT on Wednesday, January 20.

Thanks so much for stopping by to see the new catalog. Happy stamping and happy weekend!


  • Karen Craft

    As a water gardener, I appreciate the new Heroscapes lily pond including the leaping frog. And I like the Zen frog stamps, “be hoppy.” But I truly love the Unity designs, especially the American Women—-thank you for this!

  • Melissa DeMonic Dorosh

    Browsed the catalog. Like the Peek-A-boo stamps/dies, Airplane die and mailbox die.
    Melissa
    “Sunshine HoneyBee”

  • Ailsa Fifield

    Amazing new release, I want everything!!! I am in love with the Heroscapes collection and the new lily pad one is adorable, I can’t wait to get my hands on it! Also have to get the new clear sparkle lacquer pen, I have a bunch of them from the monthly subscription boxes. ❤️

  • Alegra Starks Kuiper

    YOWZAH! How beautiful is that Life Is Beautiful stamp set?! The variegated backgrounds you can do with those florals is limitless! Not to mention the gorgeous pattern of the Eucalyptus Bold Print background stamp. It’s simple yet elegant. And a set like the Happy Thanks Stamp and Cut set is always useful for crafting a paper hug! All of that being said, a great stamp set isn’t much use without great inks like the Hero Hues Shadow Inks or Bold Hybrid Inks to stamp it out perfectly!

  • Megan Niergarth

    I love the new Stamp and Cut XL sets! Such good sized die sentiments!

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