See the NEW 2021 Catalog Today!

Hero Arts

Happy Friday, friends! After our week full of sneak peeks, today we are thrilled to present to you (...drumroll...) the 2021 Hero Arts Catalog! Are you ready to see what's new? Grab your favorite beverage, settle in, and check out the 108-page catalog from cover to cover HERE. Mark your favorites because there's a chance to win a gift card at the end of this post!

You'll find more than 70 new products (denoted with a star) and page after page of inspiring projects made by our Creative Team. Highlights include:

• HeroScapes and Color Layering clear stamps
• Hero Lifestyle collection
• Peek-a-Boo collection
• Unity collection
• Stamp & Cut sets in a new XL format
• Message Cover Plate dies
• Bold Prints cling backgrounds
• Partner set in collaboration with Reverse Confetti
• Stamps & dies from the January 2020 MMH kit (voted by customers as Best of the Year!)
• New inks - Contour, Reactive, Pigment
• Ink blending brushes
• ...and so much more!

Starting next week, the new 2021 Catalog products will begin shipping out to your favorite retailers. The collection will also be available in the Hero Arts online shop on February 17, when we'll celebrate the release with an inspiration-filled blog hop! If you would like to order a paper copy of the catalog, we will have them available in our shop on February 17 as well.

We are excited to share new creativity, new ideas, and new products in order to offer a refuge from the tough times. We hope to bring you our best to thank each of you for your support and love!

GIVEAWAYTo celebrate the release of the new 2021 Catalog, we are giving away a $50 Hero Arts gift card! We’d love to know which new products you can’t wait to add to your own crafty collection. Let us know by leaving a comment below this post and we’ll pick a commenter at random to win the gift card. It’s that easy! The giveaway is open until 11:59pm PT on Wednesday, January 20.

Thanks so much for stopping by to see the new catalog. Happy stamping and happy weekend!


  • K. Eley

    Oh boy!!!! To pick a favorite!? I might start with the bold prints, Script and Circular Grid. Going to need the new Reactive Ink colors, Purple Galaxy, Root Beer and Licorice. All of the new Stamp & Cuts!! The Puzzle Fancy Die and the Hoppy set are some of my next favorites. Just about anything that I don’t already have is a want lol! Way to go with a fun and beautiful new catalog!!!

  • Lori Gordon

    I love so much of the catalog. The mail jumble background, fish and bubbles confetti die, wave and sea confetti die, sun background stencil, birthday message cover plate, balloon window fancy die, happy birthday cake fancy die, ink bloom shop please deliver, airplane fancy die, wish I may stamp and die, spiral stencil, and cloudy sky scene die…sadly my phone would not download the whole thing. I am sure i want more!

  • Sue D

    I like the Honey Pot Fancy Dies and the Bee and Flowers Wreath set.

  • Cordelia Alderman

    How on earth can anyone pick a favorite?!! I really need to purchase the iris stamps (they were my mother’s favorite). I also love the background script stamp. But, wait, there’s more! I’m really smitten with at least half the catalog (maybe more).

  • Terri Crookham

    I have been wanting to increase my collection of background dies and stamps and word dies. I saw some must haves in your catalog.

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