See the NEW 2021 Catalog Today!

by Hero Arts January 15, 2021 283 Comments

Happy Friday, friends! After our week full of sneak peeks, today we are thrilled to present to you (...drumroll...) the 2021 Hero Arts Catalog! Are you ready to see what's new? Grab your favorite beverage, settle in, and check out the 108-page catalog from cover to cover HERE. Mark your favorites because there's a chance to win a gift card at the end of this post!

You'll find more than 70 new products (denoted with a star) and page after page of inspiring projects made by our Creative Team. Highlights include:

• HeroScapes and Color Layering clear stamps
• Hero Lifestyle collection
• Peek-a-Boo collection
• Unity collection
• Stamp & Cut sets in a new XL format
• Message Cover Plate dies
• Bold Prints cling backgrounds
• Partner set in collaboration with Reverse Confetti
• Stamps & dies from the January 2020 MMH kit (voted by customers as Best of the Year!)
• New inks - Contour, Reactive, Pigment
• Ink blending brushes
• ...and so much more!

Starting next week, the new 2021 Catalog products will begin shipping out to your favorite retailers. The collection will also be available in the Hero Arts online shop on February 17, when we'll celebrate the release with an inspiration-filled blog hop! If you would like to order a paper copy of the catalog, we will have them available in our shop on February 17 as well.

We are excited to share new creativity, new ideas, and new products in order to offer a refuge from the tough times. We hope to bring you our best to thank each of you for your support and love!

GIVEAWAYTo celebrate the release of the new 2021 Catalog, we are giving away a $50 Hero Arts gift card! We’d love to know which new products you can’t wait to add to your own crafty collection. Let us know by leaving a comment below this post and we’ll pick a commenter at random to win the gift card. It’s that easy! The giveaway is open until 11:59pm PT on Wednesday, January 20.

Thanks so much for stopping by to see the new catalog. Happy stamping and happy weekend!





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100 Responses

Flor D Shoemaker
Flor D Shoemaker

February 17, 2021

I love Heroarts.com and shop for many years.
Really want the 2021 catalog!and the bouquet accessories fancy dies. One to order more for sure!

Henriëtte M.
Henriëtte M.

January 22, 2021

Ohh my there are so many awesome new products I would love to have in my craftroom. I mention only three; I love gorgeous flowers and this is a stamp that is so versatile I would love to use, the CM503 Hero Florals Poppy, always great to use a timeless background stamp the CG830 Script Bold Prints and as last I’m very curious about the AF468 Contour ink.
Great compliments for the awesome new Spring Catalog.
Stay safe and have a wonderful weekend.

Laura Leach
Laura Leach

January 21, 2021

Any of the peek-a-boo series and the flowers. Actually, anything that Hero Arts makes is a winner- you are, and have been one of my very favorite stamp companies!!!

CONNIE JOHNSON
CONNIE JOHNSON

January 21, 2021

Oh my goodness!!! The list is endless! Love it all! The Peek A Boo bookcase set is just an example of something that’s caught my attention😊 Thanks for your generous spirit!

J Nam
J Nam

January 20, 2021

There are too many items on my wishlist. At the top is the Lily Pond HeroScape set and the Hero Florals Lotus stamp and die. Also love all the peek-a-boo stamps and dies.

Megan Caulder
Megan Caulder

January 20, 2021

I really love the month dies!! I was curious though why they all seem to have a theme except November?

Pam Rau
Pam Rau

January 20, 2021

Omg, I love the seascape lowly pond. (I think that is what it was called(!) . Soo cool. Also I adore all you infinity dies, I’m obsessed with them. Such great versatility!

Kelsey Thomas
Kelsey Thomas

January 20, 2021

I love the Lily Pond Heroscape set!

Janet Carter
Janet Carter

January 20, 2021

I love the Heroscapes, and the city skyline is a must have for me. I also was so disappointed in myself when I was too slow to order the January kit, so I will “need” those flower dies with the paper wrap and envelope. Thanks for reissuing that one!!!

Deb Berrang
Deb Berrang

January 20, 2021

Many wonderful sets! I think my favorite is the Lily Pond Heroscape…

Jaq Danek
Jaq Danek

January 20, 2021

I am excited for so many of the new products! I absolutely love the Florals Poppy stamp and die cut set. And of course ALL of the bee-dedicated ones. I am a huge advocate for bees and love that you have highlighted them in stamps and dies, thank you!

Deborah A Reeps
Deborah A Reeps

January 20, 2021

lots of fun and new ideas to try.. thank you … Deb

E S
E S

January 20, 2021

I look forward to using the woman stamps. It’s quite a variety and looks fantastic!

Jackie Smith
Jackie Smith

January 19, 2021

Love the City Heroscape, and the color layering dragonfly, and especially the flowers shop background cooking and the new nesting dies! Thank b there’s the Happy Thanks Stamp & Cut. So many good choices!

Rosie Lopez
Rosie Lopez

January 19, 2021

I’m excited for the balloon window die and the blending brushes! Also the XL stamp and cuts.

Cynthia Olheiser
Cynthia Olheiser

January 19, 2021

So many fun new products I love the new Lilypad Heroscape!

Sarah Hounslow
Sarah Hounslow

January 19, 2021

So many amazing stamps & dies!!! I love the CM326 Color Layering Dragonfly stamp set!

Margarita Navarro-Rivera
Margarita Navarro-Rivera

January 19, 2021

I love the new Unity Collection stamps, the new stencils and the heroscapes!

Kathleen Uribe
Kathleen Uribe

January 19, 2021

I love your stamps and dies! I just ordered one of your stencils and I love it. I use it with your Neon inks on white paper in an Ombre look and then place the stencil over it and use your black ink to ink over the stencil. The effect is beautiful! I also love your videos. Please continue to do the videos because they help to facilitate creativity!

Pam Burton
Pam Burton

January 19, 2021

Being a beach lover, I am in love with the Color Layering Waves. I can think of so many fun ideas to create using these stamps.

Peace Blair
Peace Blair

January 19, 2021

I love paper dolls so I can hardly wait for Lifestyle Forms Fancy Dies. I’m ready to buy today. I love the idea that we can stamp the faces or not, so the dies can be cute, but don’t have to be.

I really appreciate The Unity Collection. Thank you for blessing the craft community with inclusivity. It makes me feel much more comfortable.

Sally Walden
Sally Walden

January 19, 2021

I absolutely love Hero Arts, I’ve been getting the heroscapes but I really love the Palm tree with the monkeys and the new spring flowers, would LOVE a gift card to go shopping with 👍👍

Daria Zender
Daria Zender

January 19, 2021

So many wonderful new goodies it’s hard to choose! Wish List: Big Hugs Stamp & Cut; Love You Stamp & Cut; Envelope Accessories and Bouquet Accessories – I was kicking myself for not ordering that Monthly Kit. There are quite a few older items that I need to add to my Wish List, as well!!

Sue MacDonald
Sue MacDonald

January 19, 2021

Oh my goodness—plant peek-a-boo, everything ocean-related, SO many great items are in this catalog!

barbara lassiter
barbara lassiter

January 19, 2021

Just discovered that your new catalog is out and WOW! It’s totally loaded with great new products that are innovative and lead the way! Just from my initial peek, I liked the dragonfly layering set, the sun and waves die, the flower garden fancy die and the big hugs stamp and cut! When I can look more closely, I’m sure to find more I like.

Edith Spurlock
Edith Spurlock

January 19, 2021

I started making a list of all the items, and wow! It’s a long list. My faves to order first will be: Bookcase Peek a Boo Parts, all of the Bees collection ( I already got the January MMH kit) and then the Camp Mi Casa, the Bug Collection Bold Prints, and two of the From the Vault (Beach & Sea) and (Celestial).

Jennifer H.
Jennifer H.

January 19, 2021

Any of the heroscapes would be great to add to my HA collection!! I also love the school of fish background stamp!

Sonya Littler
Sonya Littler

January 19, 2021

So many creative crafty things that are so well designed! I love the layered hummingbird stamps and die and always love, love the infinity die sets!

Diana Woodland
Diana Woodland

January 19, 2021

I’m fairly new to Hero Arts
Love all your new products and your monthly kit.

Barbara Vogel
Barbara Vogel

January 19, 2021

Love the line…a versatile and broad range of products. Favorites include the Peek a Boo dies and stamps, background stamps and the overall diversity of the line. Embossing powders are the best and infinity dies are great! Enjoyed looking through the catalog page by page…glad to know that this is available!

Anouk Plas
Anouk Plas

January 19, 2021

Such a great new catalog!

I really love the whole new bee collection! My most favorite items are the Geometric Bee Pattern Bold Prints and the Honey Pot Fancy Dies. So pretty!!
I’m also very intrigued by the ‘HA + Reverse Confetti Better Together’ stamp and die set. Its very beautiful.
Oh…. And I also LOVE the Circular Grid Bold Prints.

There are just so many beautiful new items! I am very excited 😊

Cheryl Svendsen
Cheryl Svendsen

January 19, 2021

Browsing this catalog brings such creative possibilities into my world! It’s going to be a great year I can feel it!

Melissa B
Melissa B

January 19, 2021

Hmm, I’m trying to use more of my stash this year, so I’m aiming to only get things I think I’ll use a lot. Tempted by the Envelope Accessories and Bouquet Accessories fancy dies, since they seem really versatile! The Bees and Flowers dies are also neat. I’d love to try the Contour Ink. Love the Bug Collection Bold Prints stamp, too!

Colleen J Howell
Colleen J Howell

January 19, 2021

Wow, awesome items in the catalog. You have made it way to hard to name 1 items we want in our collection. City Scape stamp and die, Layered Hummingbird stamp and die, word dies, infinity dies (all), air plane die, new stamp pads, sentiment stamps, and so much more I can’t name just one I have lots I want!!

Kandice Johnson
Kandice Johnson

January 19, 2021

Loving the color layering stamps and dies. Really gorgeous, to use with the inks. Can’t wait to use.

Regina Washington
Regina Washington

January 19, 2021

With all that the world is going through with the coronavirus and the war on unity, I need the Hero Lifestyle Fancy collection so I can be all that I can be even if it’s just a fantasy on the front of my card letting someone else know “you got this”, “how you doing?”or just to say “happy birthday”.

Kim Ross
Kim Ross

January 18, 2021

What a gorgeous new catalog! Added to my list are: Color Layering Hummingbird, Bees and Flowers Fancy Dies, Women Belong, Empowerment, and the new Contour ink pad! Thanks for the chance to win!! :)

Natashia Swartz
Natashia Swartz

January 18, 2021

I really love the Celestial stamp set!!

Christina Wornica
Christina Wornica

January 18, 2021

Omg, I want it all. Hero Arts products are the best. Just a few on my want list: Butterfly Garden Background Stamp, Peek-a-Boo Honeycomb Fancy Die, Underwater Pillar Window Die, Sun & Waves Window Fancy Die, Bees & Flowers Bold Prints, Leaves & Vines Fancy Die, Circular Peek-a-Boo Doors Fancy Die… There are so many. I love the catalog! So much inspiration included. Thanks for sharing the love!!

Lyndi Kummer
Lyndi Kummer

January 18, 2021

Oh I love all the new stuff. I want them all unfortunately!

Susan C Starks
Susan C Starks

January 18, 2021

Oh My! There are so many treasures in this new release, and I can’t wait to play with the Bold Prin ts and Color Layering…for a start! C’mon, February, let’s go!

Julie Miller
Julie Miller

January 18, 2021

Mail Jumbo Bag – it’s kind of a requirement being married to a Post Master! :)

Glorya Nevius
Glorya Nevius

January 18, 2021

You had me at HOPPY DAY! Used to do yoga in San Pablo, can’t do that any more. Used to go to Rosie the Riveter and always stopped at your Harbor Way store… can’t do that any more… but soon and when we can, I’ll be there! Thanks for still making us happy in the midst of all this.

Rebecca Nufer
Rebecca Nufer

January 18, 2021

There are several dies and ink pads I want…

Christina Dauven
Christina Dauven

January 18, 2021

I look forward to the new heroscapes to add to my collection they help to set the perfect scene and make my cards look like art. These are my favorite stamps given all you need to do to after using them is add a sentiment and ta-da the card is complete .

Linda Tucker
Linda Tucker

January 18, 2021

Let’s see … I want so many of the things showcased in the catalog! I am especially drawn to Cup of Love, Lavender Buds, and I Love You sets. I ❤️ your and I ❤️ your products!!!

Marisela Delgado
Marisela Delgado

January 18, 2021

Inks. I need new inks. Also your dies.

Circe Selders
Circe Selders

January 18, 2021

I love the queen bee stamp and the kittens in kimonos.

Dwan Montgomery
Dwan Montgomery

January 18, 2021

Love, love, love ther Unity stamps, monthly dies and the infinity dies!!!

Joyce Johnson
Joyce Johnson

January 18, 2021

So many fun new things coming out. Really loving sending love mail, color layering waves, love you and thank you stamp and cut. Great inspiration images in the catalog.

Judy Inukai
Judy Inukai

January 18, 2021

What an amazing catalog. So many goodies. I really like the Autumn Bouquet Fancy Flowers die set. All your floral dies are awesome. I like the hummingbird and die too.

Lauryne Cunningham
Lauryne Cunningham

January 18, 2021

Wow! So many fabulous products in your catalog! I love the Honey Pot die!

Miriam Prantner
Miriam Prantner

January 18, 2021

So many great things in the catalog! My favorite are the City Heroscape, and the Circular Grid Bold Prints and the Gradiant Sky and Mountains stencil.

Francine Beckett
Francine Beckett

January 18, 2021

Such lovely product. It all makes my mouth water.

Stacey Kowbel
Stacey Kowbel

January 18, 2021

So much great new products! I love the heroscapes. The city and lily pond are great additions to the collection!

Heather Mills
Heather Mills

January 18, 2021

I know it’s not the most exciting, but I am always on the lookout for great new inks—trying to expand my color line!

Giselle Doughty
Giselle Doughty

January 17, 2021

So many awesome new things in the Spring catalogue. I love that there is more diversity in the people stamps, everyone should be represented! I am loving the Life Is Beautiful stamp and die set. The inspiration really caught my eye. There are many others but since I not usually a floral stamp person I am really impressed with Life Is Beautiful!

Maria Christakos
Maria Christakos

January 17, 2021

It was hard to pick one favorite, but I will definitely be adding CM316-Color Layering Waves to my collection!

Nancy Knapp
Nancy Knapp

January 17, 2021

I love the lily pond heroscape! It would work well with several of the layered water sets.

Deborah345
Deborah345

January 17, 2021

So many new beautiful images and dies. I have to have the Lilly Pad scene stamp set – I really like the scene set ups which can be mixed and matched.

Lori Bowen
Lori Bowen

January 17, 2021

WOW – what a great catalogue! I don’t know what to order first. I love the Peek-a-Boo stamps & dies, the Lily Pond HeroScape and the Hero Florals Poppy stamps and frame cut.

Jen Taylor
Jen Taylor

January 17, 2021

This is a fantastic catelog! Thank you for bringing us such neat and diverse products!

Kathy Lutjen
Kathy Lutjen

January 17, 2021

My goodness so may great things to choose from. The Phoenix, Humming Bird color layering and some ink colors are only of a few of the 10 I have on my wish list. Thank you for such great products.

SHartl
SHartl

January 17, 2021

Well, I want everything in the catalogue of course, but if I have to pick just a few favorites those would be the Bookcase background, and the all the layered dies ! Thanks for the sneak peek and chance to win.

Donna Phelan
Donna Phelan

January 17, 2021

WOW! Just looked through the new Catalog! Did I mention, WOW!!! Loving that layered hummingbird….Spring isn’t too far away, right???

Angelin Kachor
Angelin Kachor

January 17, 2021

All of the new stencils! Specifically the spiral one!!

kathy camp
kathy camp

January 17, 2021

My first add is the lavender stamp.. Simple flowers are awesome. You have also added some amazing stencils

Kristina Gentle
Kristina Gentle

January 17, 2021

Ohhhh, all of it! But loving the script background stamp.

Terrie Durgin
Terrie Durgin

January 17, 2021

So many great new products! Some of my favorites are the envelope accessories fancy dies, abstract honeycomb bold prints, city heroscape, and puzzle fancy die. :)

Karen Ladd
Karen Ladd

January 16, 2021

I am just loving the Heroscape stamps sets and especially like the Lilypond and Beach set. Of course, I need the Color Layering Pier at the Lake set to go with my heroscapes…and on and on. Thank you for always inspiring me with your beautiful products. I am a Hero Arts fan from years back, and still have all my old, wood mounted HA stamps in my stash. Happy 2021!!

K. Eley
K. Eley

January 16, 2021

Oh boy!!!! To pick a favorite!? I might start with the bold prints, Script and Circular Grid. Going to need the new Reactive Ink colors, Purple Galaxy, Root Beer and Licorice. All of the new Stamp & Cuts!! The Puzzle Fancy Die and the Hoppy set are some of my next favorites. Just about anything that I don’t already have is a want lol! Way to go with a fun and beautiful new catalog!!!

Lori Gordon
Lori Gordon

January 16, 2021

I love so much of the catalog. The mail jumble background, fish and bubbles confetti die, wave and sea confetti die, sun background stencil, birthday message cover plate, balloon window fancy die, happy birthday cake fancy die, ink bloom shop please deliver, airplane fancy die, wish I may stamp and die, spiral stencil, and cloudy sky scene die…sadly my phone would not download the whole thing. I am sure i want more!

Sue D
Sue D

January 16, 2021

I like the Honey Pot Fancy Dies and the Bee and Flowers Wreath set.

Cordelia Alderman
Cordelia Alderman

January 16, 2021

How on earth can anyone pick a favorite?!! I really need to purchase the iris stamps (they were my mother’s favorite). I also love the background script stamp. But, wait, there’s more! I’m really smitten with at least half the catalog (maybe more).

Terri Crookham
Terri Crookham

January 16, 2021

I have been wanting to increase my collection of background dies and stamps and word dies. I saw some must haves in your catalog.

Charlotte Schiff-Norton
Charlotte Schiff-Norton

January 16, 2021

oh my! Hero Arts you have once agin came up with yet another wonderful stamps and dies to keep the crafting creative going. I am loving everything in this new catloge but if had to chose one of my favorites I would have to go with the Hoppy Day set. Love those cute frogs and with the Lily Pond set I feel there is endless ways for so much fun creative.

Helen Budzik
Helen Budzik

January 16, 2021

Loved browsing through your catalogue. I have some of your heroscapes and look forward to more…then there’s all sorts of peek-a-boos—have some, would like more. As for stencils, I have some and would like to add some new ones that I’ve seen in your catalogue. Winning will add great things to my HA crafting favorites. Thanks for the chance to win. Stay well.

Leanne Dietlin
Leanne Dietlin

January 16, 2021

I love the new Heroscapes! They are clever and gorgeous!! Can’t wait to see how people use the fun new products in this great catalog.

Marina De Bruyne
Marina De Bruyne

January 16, 2021

I love all the HeroScapes stamps they look like so easy to use and the result looks so beautiful. But the Lifestyle Faces stamps oh, I really have to add those to my stash. I see lots of possibilities with them.

Kenni Eberlin
Kenni Eberlin

January 16, 2021

I LOVE all the stamps showing support and love for everyone! They are wonderful and really needed right now. Thank you!

Preetha strand
Preetha strand

January 16, 2021

Love the new release! Background stamps are always a favourite!

Anna Moreno
Anna Moreno

January 16, 2021

I love the peek a boo dies! And, anything floral and birthdays!

Janet Carter
Janet Carter

January 16, 2021

I always love the HeroScapes, and the city skyline and lily pads are calling to me:)

Barbara S Gallant
Barbara S Gallant

January 16, 2021

I love the peek-a-boo dies!

Christine Meyer
Christine Meyer

January 16, 2021

I love the layered skyline and the moth stamp/die looks amazing. So many beautiful new sets. Great job!

Nicole Beasley-Becker
Nicole Beasley-Becker

January 16, 2021

I am loving all of the new background stamps. The texture and depth are amazing. Cannot wait to try them out!

Karen Kemplin
Karen Kemplin

January 16, 2021

Oh WOW! Fantastic release. There are so many new products I’d love to have. The Diamond Infinity DIes are a must have! The rest of my wish list includes the Shooting Star & Mandela Swirl stencils, Happy Thanks Stamp & Cut, Line & Dot Bold Print & Rings Bold Print. Thanks for all the new ideas.

Ruth Zenk
Ruth Zenk

January 16, 2021

You gave me the world!!! I have been searching for a world die and was very pleasantly surprised to find it in the catalog. Thank you!!

Nicole Nardi
Nicole Nardi

January 16, 2021

Fantastic new catalog! Some of my favorite new items are the layering hummingbird & peekaboo honeycomb. I especially love the American Women stamp and RGB stamp.

Pamela Sheehan
Pamela Sheehan

January 16, 2021

I’m going to need 2ND jobB!!! lOVE!!!!!!

Elaine Lozano
Elaine Lozano

January 16, 2021

The Lily layering pond and some new inks to match is a good place to start….so many great choices!

Katie Duffy
Katie Duffy

January 16, 2021

The catalog looks amazing; so many wonderful ideas and examples! I’m looking forward to the large birthday die- new nurse here, and I love giving patients cards. I don’t have a lot of time anymore, and this large die will be a quick way to make a bunch of bday cards. Thank you for all you do!!

Teri Wilson
Teri Wilson

January 16, 2021

Love the layered city set. The RBG quote needs to come home with me! Love the release,

Allie Fernandes
Allie Fernandes

January 16, 2021

HA, Congratulations on your newest catalogue! Such amazing goodies!!! What would I start with? Let me see! Definitely going to update my stash with your background stamps! Just love them & love the way the allow me to many a bunch of cards with ease ((-: And I am going to update my infinity dies. Cant wait to get me hands on those!!!!

Valerija Jakolič
Valerija Jakolič

January 16, 2021

Wow! I want it all! But my favourites are flower stamps.

Rene Rezvan
Rene Rezvan

January 16, 2021

love the layered lily pond and hoppy day! butterfly garden background stamp is a must have as well. so many wonderful new items!

Ashley Seay
Ashley Seay

January 16, 2021

Omg so many goodies! I definitely need the new bold prints, the lotus flower, and those adorable frogs!

Carey Rogers
Carey Rogers

January 16, 2021

It would be difficult for me to pick my favorite but they would be from the Sun and Celestial category or the Honey Bee. They are all so happy and bright. I can’t wait to get my hands on the new stuff.

Debbi Smith
Debbi Smith

January 16, 2021

I love the color layering dragonfly! And EVERYTHING else!!!!!!!

Janet Sisk
Janet Sisk

January 16, 2021

I am most excited about the new Contour Ink. I’ve been wanting to try no-line coloring, but haven’t felt confident enough. I think this ink would help. Thanks for all the exciting new products and the chance to win. :D

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