The 2021 Holiday Catalog is Here! Blog Hop + Giveaway

Oh the weather outside is frightful, but the fire is so delightful, since we've no place to go... wait, what? It's August and we're singing Christmas carols? Why yes we are! Because it may be a hot and sunny August day, but it's also the day we release the products from our wonderful 2021 Holiday Catalog!

With over 65 new products to choose from, this collection has something for everyone! There are new Looking Glass Dies, gorgeous stamp sets, bold backgrounds and layering stencils; products for Christmas, Halloween, Valentine's Day, and all the fall and winter days in between. We're introducing fun new accessories with this release, including our own embossing paste which we're calling Hero Paste. There are three beautiful new packs of glitter cardstock. And we're so excited that our popular Reactive Inks are now available in cube packs! With all the stamps, dies, stencils and accessories to choose from, we just know you're going to find something to love!

Want a closer look at the products as well as card samples featuring this new release? We've put together a video tour of the collection! Check it out below, or over on our YouTube channel.

Wondering where to find products? In addition to visiting our shop, many of our fabulous retailers also have the products in stock and ready to sell! Check out our Store Locator to find a brick and mortar shop near you! And remember, many of our retailers will ship to you, too.

Would you like a paper copy of the 2021 Holiday Catalog? We have those available today too! You can purchase one here, but if you spend $50 on your order, we'll include one for free! No code is necessary, the catalog will be added automatically.

Before we share our blog hop list below, we thought we'd kick off the inspiration with some cards from our artist Jayne Nelson. These cards were created for the catalog and feature several of the new products. For this first card, Jayne used the sweet Christmas Robins stamp set.

The next card features Holiday Ornaments stamp set and matching dies. One fun thing about these stamps is that they also have coordinating stencils - two of them in fact. Find them here and here.

The "happy holidays" message is from a great new Stamp & Cut set - Christmas Holidays Stamp & Cut XL. How fun is it inlaid with our 5-Point Stars Infinity Dies?

The release isn't all Christmas holiday themed. There are also some great products for Halloween, including this Halloween Icons Dies set. It pairs well with Hero Lifestyle Trick or Treat, too!

The release has several fantastic new Looking Glass dies for winter and Christmas-themed cards, but also a great products for Valentine's Day, too! We especially love this Looking Glass Girl with Balloon set!

And now it's time to hop! We've gathered together a wonderful group of artists who are sure to inspire. And, it wouldn't be a proper launch without some prizes! We are giving away *three* $50 shopping sprees to random winners who comment along the hop. Comment on as many blogs as you'd like - more comments means more chances to win! Comment by Sunday, August 29th at 11:59pm PT and we'll announce the winner on the Hero Arts blog. Happy hopping!

Hero Arts
Channin Pelletier
Dana Joy
Daniel West
Debi Adams
Emily Midgett
Ilina Crouse
Jessica Frost-Ballas
Libby Hickson
Lydia Fiedler
Maria Willis
Michelle Short
Mindy Eggen
Pocono Pam
Seeka
Special Guests:
Nichol Spohr
Jennifer Kotas
Meg Brooks
Rebecca Keppel

And as if today wasn't exciting enough - there's more! We are also launching our Hero Holiday Stamp-Along virtual event! We'll be hosting two great days of stamping, with demos from ten of our artists, all for $25. The event takes place in a private Facebook group. You can participate live on September 18 & 19, or watch the classes on replay whenever you have time. We hope you'll join us!

Thanks for joining in our excitement today. We hope you love these new products as much as we do!

Happy Stamping,


  • Shai Ward

    Such a great new release – love all the Christmas products especially the Stamp & Cut Merry Christmas!

  • Shawn Wenrich

    So excited to see the Hero Arts holiday release! The robins are adorable and I just love the new looking glass dies too!

  • Terrie D. (StarSpry)

    These cards are wonderful! You have so many great products in this collection; can’t wait to pick some things up for holiday cards. :)

  • Christine Kiehl

    Halloween is the most fun holiday to craft for in my world! Love all 65 new products as one cannot go wrong with anything Hero Arts!

  • Marisela Delgado

    I love Christmas stamps!