2021 Summer Catalog Sneak Peek #2 + Giveaway

by Hero Arts May 18, 2021 111 Comments

Hello and welcome back to our Summer Catalog sneak peek extravaganza. Click here if you missed the first peek yesterday and read on for another chance to win a gift card!

Let's shift gears from stamps to dies. How about a look at some fantastic new dies that our Creative Team has fallen in love with? Our Looking Glass Die collection is growing and today we're happy to introduce you to two of five beautiful new additions to the line!

At left we have Looking Glass Paris (DI885), a 3-piece die set that will bring the beauty and magic of the City of Lights to your projects. Magnifique!

Looking Glass Rain & Clouds (DI887), shown at right, also includes 3 dies and will allow you to build cloudscapes and rainy scenes. The sky's the limit when it comes to the layering possibilities with these.

We didn't stop there. When Thursday rolls around and the Summer Catalog is revealed in full, you'll also find Windmill Tulips, Canyon Lands, and more!

In case you missed the debut of  the Looking Glass Die collection earlier this month, you can check out our existing Lighthouse and Underwater Reef. The dies measure 2.25" wide and are designed for cutting windows, creating backgrounds and building layered scenes. They can be used individually, interchangeably, or layered for maximum versatility. Use with our Alignment Tool Stencils for easy placement.

GIVEAWAYLeave a comment on this post (one per person) and we will randomly select a winner from the comments to receive a $20 gift certificate to the Hero Arts Online Store! Please comment by Friday, May 21 at 11:59pm PT.

Look for our 2021 Summer Catalog products at your favorite retailers and in the Hero Arts shop on May 20.

We look forward to sharing our final sneak peek with you tomorrow. See you then!





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100 Responses

Janice Hixon
Janice Hixon

May 26, 2021

What an endless flow of beautiful creativity. Can’t wait to see the whole release. 😍.

Denise Bryant
Denise Bryant

May 22, 2021

Beautiful peeks of what’s to come! Looks like some very pretty dies!

Karen Kirkman
Karen Kirkman

May 21, 2021

Those Looking Glass dies are a very cool idea! Looking forward to seeing all the different ones.

Debbie Frank
Debbie Frank

May 20, 2021

What fun dies!

Ann Kowal
Ann Kowal

May 20, 2021

Really looking forward to the new Looking Glass die sets. Any of your window dies make such good use of negative space… wonder if it’s the same designer?

Roblyn Henry
Roblyn Henry

May 20, 2021

I love the idea of looking glass scenes from around the world! I hope you’ll add others.

Amber Bodily
Amber Bodily

May 20, 2021

I love it all!

Kinjal Trivedi
Kinjal Trivedi

May 20, 2021

Ohhh Paris theme cards is what I need to make! Looks so interesting :)

Laura Verderame
Laura Verderame

May 20, 2021

Love the looking glass dies!

Donna Kowalski
Donna Kowalski

May 20, 2021

I can’t wait for the looking glass dies.

JoAnne Silva
JoAnne Silva

May 20, 2021

These dies are a must have for my stash!

Lori Jones
Lori Jones

May 20, 2021

I can’t wait to see all of the new goodies that you have in store for everyone. The sneak peaks have been a great tease.

Cindy Graham
Cindy Graham

May 19, 2021

Love the looking glass rain and clouds. I’m really into clouds and rainbows these days…love the card!

Julie A Wexler
Julie A Wexler

May 19, 2021

this looking glass collection is a beautiful concept— and with so many layers i see a lot of opportunity for interchangeability. Brilliant!

Manny Lu
Manny Lu

May 19, 2021

the card on the left is soooo pretty, can’t wait to see more!

Manny Lu
Manny Lu

May 19, 2021

the card on the left is soooo pretty, can’t wait to see more!

Carol Wortman
Carol Wortman

May 19, 2021

I love the idea of the looking glass dies!! Fun to create little vinyets! I can only image how versatile and maybe a mix and match possibility too. Cant wait to see them all and then some!

Tammy Massey
Tammy Massey

May 19, 2021

I am intrigued and excited about the release of Canyon Lands!

Tammy Massey
Tammy Massey

May 19, 2021

I am super excited about the clouds and grass stencil! It seems like an easy way to get great results!

Erica loscalzo
Erica loscalzo

May 19, 2021

Cute

Jennifer Lubbock
Jennifer Lubbock

May 19, 2021

Oooh, I’m intrigued by the Rains and Clouds Looking glass die!

Kelsey Thomas
Kelsey Thomas

May 19, 2021

Those are amazing cards!

Berina Rajakumar
Berina Rajakumar

May 19, 2021

Love the Eiffel Tower!! The clouds are lovely. Such a versatile release!

Susan babcock
Susan babcock

May 19, 2021

2 years ago I was in Paris, sigh. Just love these dies!

Susan babcock
Susan babcock

May 19, 2021

2 years ago I was in Paris, sigh. Just love these dies!

Jessie Yuan
Jessie Yuan

May 19, 2021

More looking glass dies? I can’t wait but have to confess I haven’t had time to play with the May ones yet.

Lara Read
Lara Read

May 19, 2021

What a great release! makes me want to travel again

Lori Baker
Lori Baker

May 19, 2021

I have just gotten into die cuts and these would make a beautiful addition to the few I have. Super fun!

Marilyn P
Marilyn P

May 19, 2021

City of Lights and rainbows! What could be better?

Sara N
Sara N

May 19, 2021

I love all the things!!

Christina Dauven
Christina Dauven

May 19, 2021

This is such a cool concept and is going to be perfect for making layered window cards.

Gail Spresser
Gail Spresser

May 19, 2021

Love these new looking glass dies, especially the Paris die. Thank you for this sneak peak.

Cheryl Agresti
Cheryl Agresti

May 19, 2021

Loving all the Looking Glass Dies!

Jackie Smith
Jackie Smith

May 19, 2021

Love these stamps and dies today! Looking forward to browsing the catalog soon.

Karen Ladd
Karen Ladd

May 19, 2021

I need to take a closer look at the Looking Glass collection, because I love making scenic cards and these are so versatile and beautiful. LOVE that Parisian sky.

Michele Whalen
Michele Whalen

May 19, 2021

I love the looking glass dies and these new additions look like they will be giving us even more options as it appears the skies and other parts will be interchangeable, making them much more versatile.

Miriam Prantner
Miriam Prantner

May 19, 2021

I’m loving these new dies, such cute little scenes. I can’t wait to see more!

Teri Smith
Teri Smith

May 19, 2021

Your design team never ceases to surprise me with their creativity! The looking glass dies are a fantastic idea & the cards look fabulous.

Rosie Lopez
Rosie Lopez

May 19, 2021

So happy to more of these Looking Glass sets. I have the ocean one and I’m loving it!

Janet Axtman
Janet Axtman

May 19, 2021

Love the new looking glass sets and templates. What a fun and easy way to build layered scenes. Fantastique! Oui!

Brenda Kimball
Brenda Kimball

May 19, 2021

Oh my goodness, so exciting!

Anirudh Kashyap
Anirudh Kashyap

May 19, 2021

Paris is my favorite destination and I love rainy weather… I think the new release is made for me😉 Thank you Hero Arts for always bringing in the best craft products…

Susan Stagno
Susan Stagno

May 19, 2021

Lovely new release. Can’t wait to see more! Thanks, Hero Arts!

Sandra Willsenach
Sandra Willsenach

May 19, 2021

J’aime tellement Paris…
So this will probably be antother must have. Can’t wait to create cards with.

Orit Viderman
Orit Viderman

May 19, 2021

I love rainbows, looks amazing.

Marisela Delgado
Marisela Delgado

May 19, 2021

So exciting!

Judy Butler
Judy Butler

May 18, 2021

So excited to see the tulips one! Love the rainbow/clouds one and the Paris scene. Endless possibilities.

Karen Lingel
Karen Lingel

May 18, 2021

Ooh cloudscapes and rainy scenes! Cool. Thanks for the opportunity to win.

MYH
MYH

May 18, 2021

More great designs.

Cynthia O.
Cynthia O.

May 18, 2021

Both dies are lovely! Looks like another fun release.

Neha Mahajan
Neha Mahajan

May 18, 2021

Wonderful cards. Love the color scheme.

Jennifer sipula
Jennifer sipula

May 18, 2021

Just beautiful!

Keely MacKenzie
Keely MacKenzie

May 18, 2021

I’m so happy that there are more looking glass products coming!! I just did the lighthouse the other day and my card turned out soooo cute!

Geri S
Geri S

May 18, 2021

Oh my, those look amazing! Can’t wait to try the new dies!

Margaret T.
Margaret T.

May 18, 2021

This makes the current layers of complexity getting to see the sights of Paris much easier!

Beth Bice
Beth Bice

May 18, 2021

Excited to see more and learn the extent of these products!

Angela Besch
Angela Besch

May 18, 2021

Oh that rainbow and rain combo…my wallet is not liking this new release…🤣

Barbara-Jean Kubik
Barbara-Jean Kubik

May 18, 2021

As a former French teacher, I was delighted when I saw that Paris scene !

Sheryl C
Sheryl C

May 18, 2021

The Looking Glass dies are going to be amazing to use. I love Rain & Clouds Looking Glass.

Melynda Cleveland
Melynda Cleveland

May 18, 2021

Ooh la la! I love love love it!

Kristen P
Kristen P

May 18, 2021

Watched video by Jenn Mc Guire on making a card using the lighthouse/sailboat dies. That’s what led me here. Wow! Very cool layering dies concept! I’m excited to see more!

Jodi Pomerleau
Jodi Pomerleau

May 18, 2021

I love the Eiffel Tower. I’m interested in these layering dies. Very cool.

CONNIE JOHNSON
CONNIE JOHNSON

May 18, 2021

Oh my word! This Eiffel Tower looks absolutely amazing!!! I just made a thank you card that my daughter gave to her college French teacher. I reeeeeeally could have used it. You’ve got some lovely crafting products coming out! Sooooo excited :)

Iris Esther López
Iris Esther López

May 18, 2021

These looking glass dies are so cool.

Sarah Phillips
Sarah Phillips

May 18, 2021

These are really cool, I have never used dies quite so involved. Am excited to see more!

Margaret R
Margaret R

May 18, 2021

Paris is one of my favorite places on the planet, so this will be a must-have for me!

Christi Conley
Christi Conley

May 18, 2021

Oh I adore the rain & rainbow one! SO cool!!

Nancy Knapp
Nancy Knapp

May 18, 2021

I love Paris! I hope to travel there someday. I’m looking forward to seeing the other Looking Glass Dies.

Michelle Schonack
Michelle Schonack

May 18, 2021

My sister-in-law collects anything Eiffel Tower so the die will be perfect to create a card for her upcoming birthday! I’m looking forward to seeing the new catalog and products!

Joyce Mehrberg
Joyce Mehrberg

May 18, 2021

Love the peek of the new dies.

Sheri Kempke
Sheri Kempke

May 18, 2021

Love these dies—so cool that you can layer the scene!

Jill Rauenhorst
Jill Rauenhorst

May 18, 2021

The rainbow card reminds me of the old Tony Bennett song…Gray skies are going to clear up, put on a happy face! Can’t wait to see the rest!

Scraporcraft
Scraporcraft

May 18, 2021

The looking glass sets are so interesting. Great addition to the collection.

Dee Earnshaw
Dee Earnshaw

May 18, 2021

love these scene building sets – would be so fun play with – love the Eiffel Tower cad

Phyllis Freese
Phyllis Freese

May 18, 2021

Love this Looking Glass dies. The weather one is my favorite because it is so versatile.

Lisa Clark
Lisa Clark

May 18, 2021

The looking glass sets are great! So happy to get to see more of them and all different varieties.

BECCA YAHRLING
BECCA YAHRLING

May 18, 2021

Another awesome kit and gorgeous inspiration.

Roblyn Henry
Roblyn Henry

May 18, 2021

I’m looking forward to your new release!

Karen Kanda
Karen Kanda

May 18, 2021

Looking Glass Collection have abundant possibilities to create cards, home decor, wearable art pieces. Skies the limit with this release. 💕💞🥰

Sharon Gullikson
Sharon Gullikson

May 18, 2021

I really like the Eiffel Tower….the scene is gorgeous, and one I would like to see in person again…

Beverly Robinson
Beverly Robinson

May 18, 2021

I love Paris…and this die set!

Cindy C.
Cindy C.

May 18, 2021

Wow more scene building dies, yay!

Golda Peterson
Golda Peterson

May 18, 2021

The rain and cloud dies are great. Looking forward to seeing the rest.

Roxanne Tellini
Roxanne Tellini

May 18, 2021

This is going to be a good one.

Steffany Sandoval
Steffany Sandoval

May 18, 2021

These look neat, great for building scenes.

Christy Malone
Christy Malone

May 18, 2021

These die sets look so fun. I really want to try one (or more:)).

Mary Holshouser
Mary Holshouser

May 18, 2021

Love the gold Eiffel Tower.
txmlhl(at)yahoo(dot)com

Linda Crowley
Linda Crowley

May 18, 2021

Oh, this peek looks fantastic!

Meghan Kennihan
Meghan Kennihan

May 18, 2021

Ooooo I love the rainbow scene! This release is going to be AWESOME!

Sue D
Sue D

May 18, 2021

Great dies. I like the rain and clouds.

Stacey Kowbel
Stacey Kowbel

May 18, 2021

I love the looking glass rain and clouds! Looks like a must have!

Sammi Offield
Sammi Offield

May 18, 2021

I can’t wait for these looking glass dies! I love the sea themed one!! 😍

Maureen Morton
Maureen Morton

May 18, 2021

this is so dang exciting! I always get so inspired by these peeks…….you never fail to amaze me with so many decades of wonderful designs and terrific products. Counting the days…….gotta see more of these, especially the Rain and Clouds. But I also love Paris, so……….

Lori Bowen
Lori Bowen

May 18, 2021

I can’t wait for the summer catalog! I love the Hero Arts products and look forward to adding some things to my supplies.

Vicki Kroll
Vicki Kroll

May 18, 2021

I love the looking glass underwater layered scene and how it is created with amazing detail. The new looking glass dies are so versatile. These additional dies are so neat.

Cyndi Morris
Cyndi Morris

May 18, 2021

Love those cards — gorgeous colors. I can’t wait for Thursday to see the Windmill Tulips — I love tulips and I love windmills so (without even seeing it) that one’s bound to be a winner!

Patricia Wilson
Patricia Wilson

May 18, 2021

Liking this die. Would be great for tunnel cards. Another good one and can’t wait to see the catalog.

Kim Heggins
Kim Heggins

May 18, 2021

This is so beautiful…love your gorgeous Paris scene!!

Jeanne Beam
Jeanne Beam

May 18, 2021

Wonderful sneak peek! Love the dies…
Thanks for sharing.

Donna Walls
Donna Walls

May 18, 2021

Love the sneak peak of what’s coming! That Paris Die…Swoon!