More 2022 Catalog Sneak Peeks + Giveaway!

Hero Arts

Welcome back to our 2022 Catalog sneak peeks! Instead of chocolates and flowers this Valentine's Day, we're giving you a peek inside our brand new catalog, which launches tomorrow at 10am PT! Its 120 pages are packed with exciting new stamps, dies, stencils, tools, and more. We hope you enjoy today's previews, and don't forget to enter the giveaway at the end of this post for another chance to win a gift card!

Let's get right to it. Looking Glass Dies, we're looking at you...

The bee-utiful card at left showcases the new Looking Glass Bee and Flowers (DF004). This three-piece die set includes a bee, sunflowers, and leaves that you can arrange and color in all sorts of ways to build layered scenes. Of course the dies can also stand alone or be mixed with other Looking Glass sets. We're excited to bring you FOUR new Looking Glass themes in all.

Looking Glass Lily Pond (DF001) was used to create the gorgeous scene on the card at right. Curious about that lovely gold frame? Now you can frame your Looking Glass mini masterpieces with a collection of perfectly sized frame shaped dies! The one shown here is Looking Glass Ornate Frame (DF008). It's sized at 3.5" x 3.5", which also makes it great to use as a shaker window or as a design element on any card. There are so many creative possibilities with these new dies, whether you choose a frame style that's ornate or clean and simple. 

Now it's time for our final peek and we may have just saved the best for last. We can't keep this a secret any longer...

Introducing Hero Tools™! Hero Tools is a curated collection of essential tools for stamping, cardmaking, scrapbooking, and mixed media. We've selected the best quality products with a classic branded look in the spirit of the Hero Arts style. The photo above will give you an idea of some of the goodness that's included in the collection.

Metal Snippers (HT201) are the perfect tool to cut apart your metal dies and remove any metal tabs. The fine, sharp point gets into tight spaces with precision. The Handy Holder (HT211) lives up to its name! This silicone caddy will organize your most loved tools and keep them at your fingertips for easy access. Maybe yours will hold ink blending brushes in a variety of sizes? We're now offering our silky smooth Ink Blending Brushes individually in four different sizes, ranging from small to XL. The new Reverse Grip Tweezers (HT204) have a self-closing tip that allows you to easily hold objects without squeezing, making them a helpful tool for any paper crafter.

You've made it this far and there's no doubt you've spotted it – say hello to the Compact Cutter (HT100)! The Compact Cutter is great for quick and small die-cutting projects. Featuring an extended 3" x 8.5" die-cutting surface, it cuts a variety of materials and is compatible with thin metal craft dies. Its mini size means easy storage and portability, and this small and mighty machine can sit right on your desktop without sacrificing valuable crafting space.

Hero Tools will be shipping the week of March 7. The rest of the products from the 2022 Catalog will be available tomorrow at Hero Arts retailers and in our online shop.

GIVEAWAY TIME! Leave a comment on this post and we will randomly select one winner to receive a $25 gift card to the Hero Arts online shop. Please comment by Wednesday, February 16 at 11:59pm PT.

Have a wonderful day and we’ll see you tomorrow for the reveal and launch of the 2022 Catalog. Did we mention the big blog hop and more giveaways? We can't wait to celebrate with you!

Thanks so much for joining us,


  • Shawna Standish

    I love your ‘looking glass’ die sets. Perfect for mixing and matching. GC would go to fantastic use.

  • Katie Rose

    Need that compact cutter!! Everything looks great!

  • Linnea Sundstrom

    Like a kid in the 1960s looking forward to the Christmas Wish Book catalog!

  • Lauryne Cunningham

    Wow! New tools! I love the Looking Glass dies, especially the sunflower!

  • Geri S

    So exciting to see more tools from HA! Looking Glass sets are do much fun that I can’t wait to see what else there may be!!

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