Flashback Friday Part 2: The 1980s
Happy Friday! It's time for our second Flashback Friday feature. In this series we are sharing the story of our five decades as a company. (You can catch up by rewinding to the 1970s if you missed last week's post.) Now we journey into Hero Arts' second decade in business - the 1980s! Here is CEO Aaron Leventhal with some insight:
"In the 1980s, the budding Hero Arts moved out of the bathroom and into a garage, and evolved its look from the cartoon look into teddy bears, country folk, bookplates, kitties, and more. Coloring with pens (Hero Arts carried Marvy brush pens) and embossing were the most popular techniques. There were only a limited number of ink colors -- black, brown, red, blue, green -- before "exciting and new" colors like hot pink and purple hit the industry by storm. Only woodblock stamps for the most part, with a few businesses selling unmounted, Hero Arts was at the forefront of the growing stamp industry, with competitors such as All Night Media, Rubber Stampede, Personal Stamp Exchange, and others."
Let's take a look at some of the catalogs from the 1980s!
You can see how the styles evolved from the early part of the decade (at left) to the later part (at right.)
Hero Arts Founder Jackie Leventhal penned the following introduction which appeared in the 1980 catalog:
Some things never change. "It's amazing what has happened since I began this romance with rubber stamps..." Indeed!
And some things do change. While the woodblock stamps of today are indexed with labels, that wasn't always the case. From 1974-1986 we handstamped images right onto the top of the block! This was how we indexed all stamps until introducing labels in 1987. These cute bears with numbers were made in 1983:
1, 2, 3, come stamp with me!
Do you have a bear or cat stamp in your collection? Both were wildly popular during the 1980s! Let us know in a comment below and we will pick one winner at random to receive a $25 Hero Arts gift card! Comment by Thursday, May 2 at 11:59pm PT and you'll be entered to win.
Thanks for traveling back in time with us today. Be sure to join us on Instagram for more 45th Anniversary fun and use hashtag #herocelebrates45 to share your first Hero Arts stamps and memories!
I have a couple of bear stamps gift to me as a child in the 80’s sadly not Hero arts brand from what I can tell. So fun to see these cute bears and remember teachers and friends parents who used them.
They are not Hero Arts Stamps, but I do have both cat and bear stamps. I even have one with a bear and cat together!
I don’t have a bear or cat stamp from the 1980’s. I have more recently fell in love with all of your stamps, however. I recently purchased the caterpillar stamps and dies. I think they are the best thing ever!
I definitely have a lots of 80s bears—wish I had more cats!
I received a little 4 stamp set from my future husband as a git in the 1990’s. He had NO idea what this ‘stamping’ hobby was all about…..