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Flashback Friday Part 1: The 1970s
Hero Arts
Hero Arts is celebrating 45 years in business this year! What an incredible journey it has been. YOU are a wonderful part of our history, and now that our anniversary is here, we'd like to invite you to celebrate this milestone alongside us! In the next several weeks, join us for fun, contests, behind-the-scenes content, lots of giveaways, new products, and more. Let's get this party started, friends!
The start of it all? Flashback Fridays. Over the course of five Fridays, we'll be sharing the story of our five decades as a company.
The setting: Berkeley, California, mid-1970s. Let's hear about the earliest days of Hero Arts from our CEO, Aaron Leventhal:
"Hero Arts was founded in May of 1974, near the end of the school year, when my mother (Jackie) decided she would try out her hobby at local craft fairs. Early designs included funky cartoon images, irreverent messages, and drawings from friends and family, including Betty Boop, cartoon monkeys, a cow by 4 year-old Aaron, and more. Most of the stamps were handmade in our bathroom, where our vulcanizer sat, that pressed rubber. The rubber was then cut and assembled in Jackie's bedroom, before being sent out via mail or sold at fairs."
Wondering what the first catalogs looked like? Well, they were actually fold-out posters...
Here's a closer look at the inside and back of the 1978 Hero Arts product poster.
Aaron even found this photo showing an early craft show booth from the late 1970s!
If you're interested in hearing more of the Hero Arts story, grab a beverage and enjoy this interview from a few years ago, when Aaron sat down for an Online Card Classes Crafty Chat. We think you'll enjoy hearing this story directly from him!
When did you start stamping? Let us know in a comment below and we will pick one winner at random to receive a $25 Hero Arts gift card! Comment by Thursday, April 25 at 11:59pm PT and you'll be entered to win.
Tomorrow we'll begin sharing peeks from our upcoming 45th Anniversary Summer Catalog! That's right, this year's Summer Catalog is one big anniversary celebration that we can't wait to share with you.
Thank you for joining us today!
Congratulations on 45 years! I started stamping in 2007 after being invited to a stamping party by a friend. When I say how embossing powder was used with the stamps, I was hooked. Thanks for all your great products !
Such a fantastic flashback! I have been stamping now for about 10 years – got interested when I saw the scrapbooking my sister-in-law was doing, and then a friend was selling stamps, so I dove right in!
I used to have a thing for rocking horses. One day at a craft section in a local food faire, I spotted a rocking horse stamp and had to have it. Then of course, I started stamping that little rocking horse onto everything; letters, cards, envelopes and even patient appointment cards at work. From that little stamp, purchased in the late 70’s, I am now a full blown stamper/paper crafter, 40 years strong!
I think I have been stamping about 15 years now.
It must be 20+/- years and truly is my passion. I’m so thankful to instruct cardmaking classes at our local store. I so enjoy the time together. Thank you, Hero Arts!