Decorate It at Target: Today’s the Day!
The wait is over…
Today our new Decorate It® line is debuting at Target stores across the US! Check out all 14 sets right here!
The Decorate It® line is set to go in aisle D45, or in the scrapbooking section. We are just now being told that not all stores are putting them on the shelves today, and it may vary from store to store. Our sincere apologies to those who ventured out and were disappointed. Watch this space as we learn more!
Here’s a note from Aaron Leventhal, CEO of Hero Arts:
“Not sure why the reset hasn’t occurred as vendors we were told today was the release date. More info when we know it, but it is definitely due very soon, and let us know if you see anything. Thank you thank you thank you for check in everyone!”
Updated on October 22: And that’s not all! Target has seen this blog post, heard of those who didn’t get to see the stamps yet, and sent a note! Here it is:
“200 Target stores set yesterday with the Hero Arts Decorate It line, and the rest will do so over the week between now and 10/28. Keep watching your store and let us know when it sets! Thank you to all of the early scouts and updates from your area. We are so excited to hear what you think when you see the products!”
And in case you were looking at the Target online store, the new stamps won’t be arriving there for another few weeks yet.
Planning to make a trip to Target yourself? Be sure to check out our new photo contest, announced yesterday, for a chance to win some great prizes! It starts TODAY and runs through November 4.
See you back here soon with some live-from-Target photos of our own!
Have a wonderful Sunday,



Filed under: Decorate It, HeroTarget







Sue D
I hope to get to a Target this week to check it out.
R. G.
So excited for this stuff to hit stores! Having worked for Target in Merchandising before, I can tell you why the stores won’t all reset at the same time, particularly in D45 (anything near that section is tricky): this time of year is when most of the refreshes happen, but they happen over about a 10-day span of time. Usually the “set date” is communicated, but whether or not all product is set in stores on that date can be iffy, particularly if it’s not specifically holiday-related, since those are reviewed at the Division level. It’s up to the store management specifically to set the priorities for the store resets, and unless it’s something as critical as holiday, it won’t all be set at once. Higher visibility stores and some urban locations that are more closely watched will likely set earlier, if possible.
Either way, excited to see the goods in stores!
Karen
My local Target must be one of those not putting the sets out today; there wasn’t even a space for them yet. These sets are so cute, I’ll check back in a few days.
Ursula grenter
Not fair going to sulk we will have to wait when will they rrive in the uk?
Pity i cant jump on a flight to the u.s. But seems a tad expensive for my hero art fix ( will have problems in justifying that)
Karen from Ontario
Sure wish we had a Target near us….looks great!
Sue Givens
I went to target this morning just for the Hero Arts Decorate It stamps. I was very disappointed when I got there; not a single Decorate It stamp set was available.
Linda Beeson
So disappointed, my Target doesn’t have a clue! I even showed the manager the Hero Arts blog post to show her the products but they still don’t know anything. They called another store and they didn’t have it either!
Janie
I stopped at a second Target yesterday with no luck. The stores in my area don’t even have a space for them.
Cheryl
I went to Target yesterday and they did not have them out yet. I hope it’s in by this weekend!
Flo
I’ve been to both of the Targets near me, one super and neither has the things nor know what I’m talking about. Disappointing.